Corporate Citizenship Perspectives

Key takeaways: manufacturing companies and an educated workforce

Posted by M McCollester on Jul 14, 2014 11:38:54 AM

Education in Science, Technology, Engineering, and Math (STEM) is extremely important in building a skilled talent pool for the manufacturing sector. We spoke with three representatives in our July webinar, Manufacturing Companies and an Educated Workforce, about their efforts to build effective STEM education programs.

Scott Hudson, principal manager, social responsibility and community outreach at the Alcoa Foundation, Jennifer Mandel, communications and public affairs manager at Lockheed Martin, , and Michele Walker-Moak, program manager, global community affairs atApplied Materials believe that encouraging interest in STEM fields is crucial for the future of manufacturing companies. They noted that a shortage of STEM-trained talent currently exists, and thus they focus their programs on engaging untapped demographic groups to help fill this void.

Three key themes emerged from our discussion of STEM education initiatives, and our participants shared their experiences with each:

Aligning Programs with Strategic Issues

One of the main themes that arose from our exchange is the significance of aligning educational programs with a company’s overall strategy. Taking this step increases the program’s effectiveness for it allows executives, employees, and other stakeholders to more easily see the value of the investment.

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Topics: Partnerships, STEM, Corporate Community Involvement, Align, Value, Education

Creating foolproof partnerships – A relationship management guide

Posted by Kyra.Sammis on Jun 19, 2014 5:33:00 AM

Building a strong, long-lasting relationship with a nonprofit is a great way for your company to engage in corporate social responsibility. In our June webinar, titled “Foolproof Partnerships – A relationship management guide,” representatives from three organizations discussed how to take advantage of existing networks, connect your philanthropy to the core of your business, and engage employees, executives, and customers as you establish a foolproof partnership.

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Topics: Partnerships, Management, Responsible Corporate Leadership, Strategy, Align, Non-Profits

CSR professionals share experience in managing internal communication issues

Posted by Megan McLaughlin on Oct 22, 2013 5:00:24 AM

InternalGroup of People interacting communications within a company can strengthen the effectiveness of an organization’s corporate citizenship efforts. It can be a challenge for corporate citizenship departments to balance the needs and the expectations for overall communication strategies, especially when there seems to be a tug of war between external and internal communications. During our recent webinar, entitled, “Getting the Message Straight: Internal Communication Fixes,” the conversation highlighted three corporate citizenship professionals who have worked through communication challenges to find the right balance of both work and reward. The Center was joined by Paige Bennett, leader of Internal/External Communications for Corporate Responsibility Communications at Dell, Danielle Dupre, of the Adidas Group’s global Internal Communications team, and Linda Qian, CSR Communication Manager for Intel, who shared their experiences on how they approach these complex relationships in order to maximize value.

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Topics: Corporate Citizenship, Communication, Strategy, Align

Doing good is good for you

Posted by Kate Rubin on Jul 9, 2013 10:29:53 AM

UHG-rubin_kate_145-smallFor the people of UnitedHealth Group our business goals and social mission are entwined. To help build healthier communities, we believe it is necessary to be active and responsible citizens. Volunteerism plays a vital role in making this happens, leveraging our greatest asset – our people – in making a difference.

At UnitedHealth Group we invest in workplace volunteerism because it reflects the core values we hold as an organization, and is meaningful to our employees. Last year, 81 percent of our employees and 96 percent of executives volunteered in their local communities.

We’ve also invested in research demonstrating that volunteering is an important part of a healthy lifestyle. In our study with the Optum Institute, Doing Good is Good for You: 2013 Health and Volunteering Study, we found that people who volunteer feel better – physically, mentally and emotionally. And volunteers tell us that they are convinced their health is better because of the things they do when they volunteer. Doing good is good for you!

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Topics: Corporate Citizenship, Engaging Employees, Volunteer, Health & Wellness, Align, Workplace

Engaging middle management to meet environmental objectives at Wells Fargo

Posted by TSimpson on Feb 28, 2013 6:30:02 AM

Wells Fargo has made an ongoing commitment to protecting the environment and reducing the environmental impact of its operations. The company’s goals include achieving by 2020 a 65 percent recycling rate, a 40 percent increase in energy efficiency, and a 35 percent reduction in absolute greenhouse gas emissions. To accomplish these objectives, Wells Fargo uses internal Green Teams to engage employees around sustainability issues. One of the greatest challenges in implementing the Green Teams program has been gaining buy-in and support from middle management.

Middle management plays an important role in helping Wells Fargo meet its corporate citizenship goals. Managers assist in making philanthropic funding decisions by participating in regional grant committees. They also make vital

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Topics: Environmental Sustainability, Management, Measurement, Engagement, Align, Green