Corporate Citizenship Perspectives

Tell your corporate citizenship story during the 2015 Film Festival

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 10, 2015 9:30:00 AM
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2015 International Corporate Citizenship Film Festival Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues.

To participate in the film festival competition, companies submit a short video that depicts an aspect of their CSR efforts. In recent years submissions have represented a wide range of corporate citizenship topics including volunteerism, environmental sustainability, nonprofit partnerships, healthcare access, employee engagement, innovation in technology, and many others. Below is a sampling of the top winners from past Film Festivals. We encourage you to take a look at their work in the corporate citizenship field and invite you to showcase YOUR CSR efforts in the 2015 International Corporate Citizenship Film Festival.

2014 Winner: Northwestern Mutual

Northwestern Mutual's winning video, “The Domino Effect of Childhood Cancer, was created to increase awareness about childhood cancer and the company’s commitment to the cause. In partnership with Alex's Lemonade Stand Foundation and Starlight Children's Foundation, the Northwestern Mutual Foundation’s Childhood Cancer Program funds childhood cancer research and provides support to families fighting this disease.

2013 Winner: UPS

UPS’ winning video, “UPS Road Code "Driving Change”, tells the story of the company’s partnership with the Boys and Girls Clubs of America in the UPS Road Code program, through which volunteer UPS drivers and employees teach teens about the dangers of distracted driving and give them tools to spread safe-driving advice.

2012 Winner: FedEx

FedEx’s winning video, “FedEx & ORBIS: 29 Years of Delivering Sight Worldwide”, showcases the partnership between FedEx and Orbis, the world’s only airborne eye training and surgical center. FedEx delivers medical supplies at no charge to Orbis clinics all over the world and has donated an MD-10-30 to Orbis that will become the next generation Flying Eye Hospital.

2011 Winner: Cummins

Cummins' winning video demonstrates how Cummins engineers worked to bring an innovative power generation system to a remote village in India, through partnerships with a local organization. This is a great example of how innovation in technology can impact communities.

2010 Winner: PwC

PwC’s winning video shows how 100 college students sponsored by PricewaterhouseCoopers took on a number of service projects in June 2009 in areas still suffering the devastating effects of Hurricane Katrina. The students helped small business owners refurbish their property, revitalized a baseball field and basketball court, cleaned up around a local school and repaired the homes of families in New Orleans’ hard-struck Ninth Ward.

2009 Winner: FedEx

In the first ever International Corporate Citizenship Film Festival FedEx wins with a video showcasing their commitment to the community. Through FedEx’s unique capabilities they are able to help the community in many different areas, including: disaster relief, safety, education, health and human services and environment.

Tell your story in 2015

If you are interested in submitting your company’s corporate citizenship story, the submission period will be open from January 19 through February 23. We ask that companies submit a video less than three minutes in length. Participation is free to members of the Center for Corporate Citizenship. There is a $1,500 entry fee for non-members. Public voting will take place on the Center’s website from March 2 to March 16, narrowing the field to 10 finalists. Those 10 finalists will then be reviewed by a panel of judges to select the winner. 

The winner of the Film Festival will be announced during the 2015 International Corporate Citizenship Conference, April 19-21, in Austin, Texas. All 10 finalist videos will be available for viewing and will be showcased before more than 600 attending corporate citizenship professionals.

For further information on the Film Festival or the submission process, email Kerin Sikorski or call 617-552-4545. Reserve your seat now for the International Corporate Citizenship Conference to see our corporate citizenship’s biggest stars showcased on the main stage!

 

 

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Communication, Storytelling