Corporate Citizenship Perspectives

Promote Your CSR Story | Submit a Video Today

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 8, 2018 9:30:00 AM
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Time is running out to submit your video to the Boston College Center for Corporate Citizenship's 10th annual Film Festival, the winners of which will be honored at our upcoming International Corporate Citizenship Conference, held April 8-10 in Los Angeles.

If you haven't yet submitted a video—you should!

 A variety of relevant research highlights the impact companies can make through video: Axonn Research found that seven in 10 people view brands more favorably after watching an engaging video about them, while an Animoto survey revealed that one in four customers lose interest in a product if it is not marketed with a video. 

What's more, the future of video is only expected to increase: Cisco's 2017 Visual Networking Index found that globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016. The 2017 Edelman Trust Barometer found that consumers consider peers as credible as experts—allowing a medium as organic as a video sent from friend-to-friend or colleague-to-colleague to make a meaningful imprint.

Clearly, communicating through video is a compelling and impactful way to champion your work, products, and initiatives. Entering the Corporate Citizenship Film Festival positions you to increase your storytelling audience.

As a Film Festival entrant, you are uniquely positioned to engage your audience and tell your corporate citizenship story. Our Film Festival provides a terrific opportunity for your team to showcase how you are using video to communicate your corporate citizenship initiatives; it also helps spread the word about the great work that you are doing—films will be viewed by hundreds, mentioned in blog posts, and receive both third-party media attention and social media impressions. 

Encouraging folks to vote on your video not only helps to spread the word about the important work your team is doing, but also reinforces your company's mission, brand, and dedication to corporate citizenship. Here at the Center, we will help you get the word out too, as we feature Film Festival entries both during the International Corporate Citizenship Conference and in our Conference app, and also in Corporate Citizenship Perspectives, The Corporate Citizen magazine, countless social media mentions, and on our website throughout the year ahead.

Details about the Film Festival, being sponsored by Wells Fargo, can be found on our website and questions can be directed to

Now's the time to submit—what do you have to lose? Make sure to submit by our extended deadline of noon ET on January 24, 2018.


Submit Your Video


Topics: Corporate Citizenship, Storytelling, Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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