Corporate Citizenship Perspectives

Long-term sustainability for resilience and results

BuildSuccess_20150105.jpgLong-term sustainability has taken a backseat to short-term profitability since the 1970s when the quarterly earnings report became standard operating procedure and the horizon of return was shortened to that period. Today, however, the global community is shouldering collectively the burden of looming and interconnected universal challenges, such as climate change, food security, humanitarian crises, and inequality. Because of their scale and complexity, these issues cannot be solved by one government or one company or even one industry or one sector. Instead, they demand a concerted effort that harnesses the best resources and talents of governments, NGOs, the private sector, and civil society.

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Topics: Sustainability Reporting, Impact Measurement, Sustainable Development Goals (SDG), B Corp, Climate, Best Practices

Create your own collaborative CSR team

Posted by Katherine V. Smith, Executive Director on Feb 6, 2018 10:43:19 AM

Teamwork-Innovation-AdobeStock-85057404-A.png“There’s a way to do it better—find it.” Thomas Edison

Corporate citizenship professionals lead their companies to ‘better’—better workplaces, better communities, even a better planet. Progressing to ‘better’ requires a critical assessment of where we are now, and the courage to adapt, plan, and—ultimately—change our future path.

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Topics: Partnerships, Value of Corporate Citizenship, Integration, Best Practices, Collective Impact, Productivity

Celebrate CSR | Vote in our Film Festival Today

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 29, 2018 9:52:50 AM

If you are a corporate citizenship professional, industry leader, or you simply want to support great corporate citizenship work that is being done across the globe, today's your day—voting is now underway for the Boston College Center for Corporate Citizenship's 10th annual Film Festival!

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Topics: Corporate Citizenship, Storytelling, Impact, Signature Programs

For this company, corporate responsibility is an investment in the future workforce

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 11, 2018 9:52:21 AM

At the Boston College Center for Corporate Citizenship’s International Corporate Citizenship Conference, CSR leaders from around the world gather to share insights, tools, and tactics. Below, we share a story from last year’s conference, appearing originally in Issue 20 of The Corporate Citizen magazine, which details how State Street—the event’s 2017 convening sponsor—is working with five partners to advance job readiness today while strengthening its future workforce.

This year, our 2018 convening sponsor Travelers will share the benefits of a long-term approach. Other speakers will include award-winning writer and speaker Terri Trespicio, as well as experts from EY, UPS, and more. Now is the best time to register, because for a limited time you SAVE $200 on registration!

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Topics: Partnerships, Corporate Community Involvement, Value of Corporate Citizenship, Youth, Workforce, Best Practices, Education, Impact

Corporate Citizen Magazine Issue 23: Resilience, Responsibility, Results

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 10, 2018 11:41:33 AM

The Winter 2018 issue of the Corporate Citizen Magazine, “Resilience, Responsibility, Results,” is now available!

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In this issue, you’ll learn about companies that have cultivated resilience, committed themselves to continued corporate responsibility efforts, and are—thanks to all of their hard work—seeing tremendous results in their bottom line, within their company culture, and in the communities where their employees live and work.

Highlights include:

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Topics: Sustainability, Value of Corporate Citizenship, Education, Business to Business (B to B), Change, Signature Programs

Promote Your CSR Story | Submit a Video Today

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Time is running out to submit your video to the Boston College Center for Corporate Citizenship's 10th annual Film Festival, the winners of which will be honored at our upcoming International Corporate Citizenship Conference, held April 8-10 in Los Angeles.

If you haven't yet submitted a video—you should!

 A variety of relevant research highlights the impact companies can make through video: Axonn Research found that seven in 10 people view brands more favorably after watching an engaging video about them, while an Animoto survey revealed that one in four customers lose interest in a product if it is not marketed with a video. 

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Topics: Corporate Citizenship, Storytelling, Signature Programs

Building CSR on optimism in 2018

Posted by Katherine V. Smith, Executive Director on Jan 2, 2018 9:30:00 AM

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“Optimism is a force multiplier” ~ Colin Powell

As corporate citizenship professionals, our task is to create the world in which we want to do business and the world in which we want to live. This has never been an easy objective, but recently the challenges facing us have become even more apparent.

The past year has been a time of great change—and for many of us—those changes have at times been difficult to accept. However, while the past 12 months have been tumultuous, they have given me plenty of reasons to maintain, and even increase, my optimism.

2017 may have been full of events, both man-made and natural, that have caused all of us to pause and take stock of what it is that we value—withdrawal from the Paris Accord, exposure of pervasive sexual harassment, natural disasters of immense scale. It was gratifying to see that each of these and many other challenges elicited responses from corporate America as CEOs took action to affirm their companies’ core values.

Throughout the year, corporate leaders have acted decisively to commit to social and environmental progress like never before, advocating for immigration, LGBT rights, and environmental innovation. For example, following the U.S. withdrawal from the Paris Agreement—firms rallied to show that We are Still In, and solidified their pledges with strategic efforts—to such a great extent that the UN environmental chief announced recently that the United States will likely live up to the accord due to corporate efforts. Companies rallied around the victims of natural disasters around the globe, and are starting to send a decisive message that the workplace climate for women MUST change. It is these actions that give me cause to be optimistic.

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Topics: Responsible Corporate Leadership, Benefits, Change, Impact, Equity, Shared Value

Evaluating for results: creating change through CSR measurement

ImpactMeasurement.Webinar.jpgTo maximize results from corporate citizenship investments, CSR professionals must be sure to measure and evaluate the impacts created by environmental, social, and governance (ESG) activities. By properly measuring impact, companies gain the data and insights necessary to communicate maximum business and social value to stakeholders, strengthen corporate citizenship programs, and demonstrate a strategic link between corporate citizenship and business success. However, strategically measuring corporate citizenship means moving beyond the reporting of activities and outputs, and instead emphasizing outcomes and long-term impacts.

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Topics: Reporting, Impact Measurement, Value of Corporate Citizenship, Change

The ROI of environmental sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 13, 2017 12:43:40 PM

The following is excerpted from Issue 22 of The Corporate Citizen. By evaluating your environmental sustainability impacts, you can gather the data and insights to create long-term targets and lasting change, much like TD Bank Group. Consider joining us in Los Angeles, CA on February 7-8, 2018 to learn more about how you can use the CDP reporting framework to measure and manage your environmental impacts.

Committed-to-Zero.jpgAs a leading financial services company, TD Bank Group (TD) has a unique understanding of the business and social value that can be derived from environmental investments. When developing strategy, the company embeds environmental considerations throughout its operations and looks at the benefits of natural capital in its decisions.

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Topics: Environmental Sustainability, Reporting, CDP, Carbon, Signature Programs

This #GivingTuesday, companies went beyond corporate giving

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 30, 2017 10:53:41 AM

#GT Heart.pngThis week we celebrated the sixth annual #GivingTuesday, a global day of philanthropy following Black Friday and Cyber Monday, when consumers turn from shopping to giving—and for companies, corporate giving. According to #GivingTuesday founding partner Blackbaud, this year was the most successful yet: Online giving was up 28 percent from last year, with more than $60.9 million in online donations.

As always, companies were instrumental in that success, using social media to drive the day's momentum. Corporate citizenship leaders used this moment to shine a spotlight on not only corporate giving, but also corporate community involvement and engaging employees on volunteer work—both on this #GivingTuesday and all year round. 

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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