“Leadership and learning are indispensable to each other.” – John F. Kennedy
As a corporate citizenship professional, you are a leader. As corporate citizenship becomes better understood as a means by which companies can differentiate themselves and meet business goals, your leadership—even if you don’t sit at the top of the organization—is critical to your company’s success in achieving its purpose.
You may be tasked with developing an employee volunteer program that tracks measurable employee wellness and health care cost-reduction goals. You may be asked to set science-based targets to reduce your environmental impact, or partner with human resources to create programs that make all employees feel accepted and valued. Increasingly, you may be asked to help develop a corporate response to a broad social issue such as immigration reform, climate change, or gun control—on the fly and in the midst of public debate.