Corporate Citizenship Perspectives

For this company, corporate responsibility is an investment in the future workforce

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 11, 2018 9:52:21 AM

At the Boston College Center for Corporate Citizenship’s International Corporate Citizenship Conference, CSR leaders from around the world gather to share insights, tools, and tactics. Below, we share a story from last year’s conference, appearing originally in Issue 20 of The Corporate Citizen magazine, which details how State Street—the event’s 2017 convening sponsor—is working with five partners to advance job readiness today while strengthening its future workforce.

This year, our 2018 convening sponsor Travelers will share the benefits of a long-term approach. Other speakers will include award-winning writer and speaker Terri Trespicio, as well as experts from EY, UPS, and more. Now is the best time to register, because for a limited time you SAVE $500 on registration!

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Topics: Partnerships, Corporate Community Involvement, Value of Corporate Citizenship, Youth, Workforce, Best Practices, Education, Impact

Promote Your CSR Story | Submit a Video Today

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Time is running out to submit your video to the Boston College Center for Corporate Citizenship's 10th annual Film Festival, the winners of which will be honored at our upcoming International Corporate Citizenship Conference, held April 8-10 in Los Angeles.

If you haven't yet submitted a video—you should!

 A variety of relevant research highlights the impact companies can make through video: Axonn Research found that seven in 10 people view brands more favorably after watching an engaging video about them, while an Animoto survey revealed that one in four customers lose interest in a product if it is not marketed with a video. 

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Topics: Corporate Citizenship, Storytelling, Signature Programs

Building CSR on optimism in 2018

Posted by Katherine V. Smith, Executive Director on Jan 2, 2018 9:30:00 AM

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“Optimism is a force multiplier” ~ Colin Powell

As corporate citizenship professionals, our task is to create the world in which we want to do business and the world in which we want to live. This has never been an easy objective, but recently the challenges facing us have become even more apparent.

The past year has been a time of great change—and for many of us—those changes have at times been difficult to accept. However, while the past 12 months have been tumultuous, they have given me plenty of reasons to maintain, and even increase, my optimism.

2017 may have been full of events, both man-made and natural, that have caused all of us to pause and take stock of what it is that we value—withdrawal from the Paris Accord, exposure of pervasive sexual harassment, natural disasters of immense scale. It was gratifying to see that each of these and many other challenges elicited responses from corporate America as CEOs took action to affirm their companies’ core values.

Throughout the year, corporate leaders have acted decisively to commit to social and environmental progress like never before, advocating for immigration, LGBT rights, and environmental innovation. For example, following the U.S. withdrawal from the Paris Agreement—firms rallied to show that We are Still In, and solidified their pledges with strategic efforts—to such a great extent that the UN environmental chief announced recently that the United States will likely live up to the accord due to corporate efforts. Companies rallied around the victims of natural disasters around the globe, and are starting to send a decisive message that the workplace climate for women MUST change. It is these actions that give me cause to be optimistic.

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Topics: Responsible Corporate Leadership, Benefits, Change, Impact, Equity, Shared Value

Evaluating for results: creating change through CSR measurement

ImpactMeasurement.Webinar.jpgTo maximize results from corporate citizenship investments, CSR professionals must be sure to measure and evaluate the impacts created by environmental, social, and governance (ESG) activities. By properly measuring impact, companies gain the data and insights necessary to communicate maximum business and social value to stakeholders, strengthen corporate citizenship programs, and demonstrate a strategic link between corporate citizenship and business success. However, strategically measuring corporate citizenship means moving beyond the reporting of activities and outputs, and instead emphasizing outcomes and long-term impacts.

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Topics: Reporting, Impact Measurement, Value of Corporate Citizenship, Change

The ROI of environmental sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 13, 2017 12:43:40 PM

The following is excerpted from Issue 22 of The Corporate Citizen. By evaluating your environmental sustainability impacts, you can gather the data and insights to create long-term targets and lasting change, much like TD Bank Group. Consider joining us in Los Angeles, CA on February 7-8, 2018 to learn more about how you can use the CDP reporting framework to measure and manage your environmental impacts.

Committed-to-Zero.jpgAs a leading financial services company, TD Bank Group (TD) has a unique understanding of the business and social value that can be derived from environmental investments. When developing strategy, the company embeds environmental considerations throughout its operations and looks at the benefits of natural capital in its decisions.

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Topics: Environmental Sustainability, Reporting, CDP, Carbon, Signature Programs

This #GivingTuesday, companies went beyond corporate giving

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 30, 2017 10:53:41 AM

#GT Heart.pngThis week we celebrated the sixth annual #GivingTuesday, a global day of philanthropy following Black Friday and Cyber Monday, when consumers turn from shopping to giving—and for companies, corporate giving. According to #GivingTuesday founding partner Blackbaud, this year was the most successful yet: Online giving was up 28 percent from last year, with more than $60.9 million in online donations.

As always, companies were instrumental in that success, using social media to drive the day's momentum. Corporate citizenship leaders used this moment to shine a spotlight on not only corporate giving, but also corporate community involvement and engaging employees on volunteer work—both on this #GivingTuesday and all year round. 

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

Preparing leaders to serve on nonprofit boards

For an in-depth training on how to prepare senior leaders to engage in skills-based volunteering in the local community, take the course: Nonprofit Board Service: Getting Your Team Ready to Serve on Feb 7-8, 2018 in Los Angeles, CA.

Serving on a nonprofit board is more than a high-impact way for executives to perform community service— it also provides benefits to the executive’s company. 

Nonprofit boards provide an excellent, low-cost training opportunity for senior leaders. Executives that serve on nonprofit boards are able to expandcommunityinvolvement.nonprofit.board.service..png their skillset by applying their expertise in a new context, all while engaging with and learning from people and communities from different professional and personal backgrounds.

At its core, nonprofit board service is a specialized type of skills-based volunteering, which is found to add value to the workplace. According to Deloitte, 91 percent of HR professionals agree that skills-based volunteering builds and hones business and leadership skills. Regina McNally, vice president of strategic workforce programs at State Street, summarized this effect: “Those [that engage in skills-based volunteering] learn in a whole new environment to let their brain work in a different way and bring those new skillsets back to the office.”

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Topics: Responsible Corporate Leadership, Corporate Community Involvement, Benefits, Non-Profits, Board, Best Practices

Participating in #GivingTuesday? Corporate giving may be its own reward, but there are other benefits, too…

Posted by Katherine V. Smith, Executive Director on Nov 21, 2017 12:06:43 PM

For the past five years, the first Tuesday following U.S. Thanksgiving has been known as #GivingTuesday, a day set aside to encourage organizations around the world to celebrate and act upon the values of service and giving back.

#GivingTuesday offers a focused opportunity for companies to connect with their employees, community partners, and customers, all in an effort to champion a worthwhile cause. While corporate citizenship is best considered an ongoing and ever-evolving process, Tuesday, November 28, 2017 is noteworthy as it provides an opportunity to appreciate all that can be accomplished when stakeholders collaborate by way of corporate giving. Below are just a few ways strategic corporate giving delivers both business and social value, along with example #GivingTuesday activities from our Center member companies.

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

Submit Your Video | Showcase Your Corporate Citizenship

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 13, 2017 3:22:26 PM

The 10th annual Corporate Citizenship Film Festival—the largest film festival devoted exclusively to celebrating the work of corporate social responsibility (CSR) professionals, their companies, and programs—has officially begun!

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The interaction between a company’s bottom line, its environmental, social, and governance (ESG) efforts, and the way customers view both its product and its people is complex. Figuring out the right communications mix may be demanding at times. If you get it right, the rewards are more than worth the effort.

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Topics: Corporate Citizenship, Storytelling, Signature Programs

3 ways corporate citizenship can improve brand and reputation

Every year, the Boston College Center for Corporate Citizenship gathers 600+ CSR professionals together for its annual International Corporate Citizenship Conference. Some of the most popular aspects of this three-day event are the numerous breakout sessions, where attendees can learn from expert panels, practical workshops, and in-depth case studies. This April in Los Angeles, the 2018 International Corporate Citizenship Conference—hosted by Travelers—will again feature 30 breakout sessions, and now is the best time to register, because for a limited time you SAVE $600 on registration!

Below is a recap of one of last year’s most popular sessions: Brand and reputation. You can find this story, and more, in our quarterly magazine, The Corporate Citizen.

BrandandRep.jpgThe interaction between a company’s bottom line, its environmental, social, and governance (ESG) efforts, and the way customers view both its product and its people is complex. Figuring out the right mix may be demanding at times. If you get it right, the rewards are more than worth the effort.

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Topics: Value of Corporate Citizenship, Reputation, Brand, Consumer, Intangible Assets

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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