Corporate Citizenship Perspectives

November Corporate Citizenship Highlights

Posted by Katherine V. Smith, Executive Director on Nov 26, 2014 9:37:00 AM
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Corporate citizenship professionals know the business and social value that can be achieved by furthering their efforts through strategic and thoughtful partnerships. Many environmental, social, and governance (ESG) issues are widespread and pervasive, and can only be tackled through the active involvement of a Partnershipmultitude of people and organizations, each bringing their own unique skillsets. Earlier this month, a historic partnership was created to tackle of the most pressing issues of our time, as Chinese leader Xi Jinping and President Obama committed to limit greenhouse gases. As part of the deal, China agreed to cap its rapidly growing carbon emissions by 2030 or earlier, and will attempt to increase its share of non-fossil fuels to 20 percent of the country’s energy mix by 2030. The United States plans to cut emissions 26 to 28 percent below 2005 levels by 2025.

In November, Center for Corporate Citizenship members worked to create positive change through partnerships as well. In an effort to fight the Ebola virus in West Africa, Google pledged to give $2 for every $1 donated to its nonprofit partners: Network for Good—a fund that will distribute the money to Doctors Without Borders—the International Rescue Committee, Partners in Health, and Save the Children.

As the holiday season descends, many member companies, including Kenneth Cole and Microsoft, are ramping up their partnerships with #GivingTuesday, a global day dedicated to giving back. Meanwhile, some companies, like Costco and TJX, are getting in the holiday spirit by staying closed on Thanksgiving to ensure their employees spend time with their families.

If you’d like to learn more about the power of partnerships, consider joining the Center for our Leveraging Partnerships class. In addition, be sure to check out these great Center resources:

Open for all

  • Learn more about how you can participate in the third annual #GivingTuesday.

  • Learn how to better partner with employees across the age spectrum.

  • Learn more about how innovative companies like Verizon and Grief are tackling the world’s challenges through innovative partnerships in the most recent edition of the Corporate Citizen magazine.

  • Research finds that when companies select causes to support that resonate with the customer base, consumers are more likely to identify personally with companies they think of as socially responsible, leading to increased patronage of the company as well as an increased likelihood of donating to its nonprofit partners.*

Members only

  • Earlier this month, Pat McCarthy, executive director of the ExxonMobil Foundation; Carlos Pagoaga, director of global community affairs at The Coca-Cola Company; Jennifer Silberman, vice president, office of the president & chief executive officer and vice president, corporate responsibility at Hilton Worldwide; and Leela Stake, vice president and co-chair, sustainable growth & corporate responsibility at APCO Worldwide discussed engaging global partners during an hour-long webinar.

  • Earlier this year, leaders at Pitney Bowes and Southern California Edison discussed how to build partnerships during an hour-long webinar. Speakers discussed how to take advantage of existing networks, connect philanthropy to the core of the business, and engage employees, executives, and customers alike.

  • A study finds that corporate alliances with nonprofit organizations can produce valuable information and knowledge, aid in problem solving, contribute to new product/market development, and improve stakeholder relations, when entered into with appropriate planning and guidelines.

 


* This research brief is being provided freely to nonmembers. Research Briefs are distributed monthly to Center members, and provide summaries of recent or seminal research findings from corporate practice and academic study that offer insights and tools corporate citizenship practitioners can apply to their work.

Topics: Corporate Citizenship, Partnerships, Giving, Non-Profits

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