Corporate Citizenship Perspectives

How does community involvement benefit the business?

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 16, 2015 12:30:00 PM
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Since 1995, the Boston College Center for Corporate Citizenship has studied how companies invest in communities and how these efforts connect to their businesses—and has published the findings in the Community Involvement study. Over the past 20 years, we’ve witnessed the role of community involvement evolve to become a strategic component of business.

The Community Involvement study finds that the majority of companies today report that community involvement contributes to key business goals, including improved reputation and the attraction and retention of employees. It also illuminates the important relationship between community involvement efforts—such as employee volunteer programs and corporate giving campaigns—to employee engagement.

LEARN MORE on how community involvement benefits business at the Boston College Center for Corporate Citizenship Community Involvement RESOURCES Page.

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View the full report and executive summary here.

Topics: Corporate Community Involvement, Value of Corporate Citizenship, Strategy, Engagement

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