After a very competitive voting period, a short video produced by FedEx took top honors in the first annual Corporate Citizenship Film Festival organized by the Boston College Center for Corporate Citizenship.
Rose Flenorl, FedEx's manager of social responsibility, accepted the award for the company during a ceremony at the 2009 International Corporate Citizenship conference in San Francisco.
The FedEx video demonstrated how the company uses its transportation and logistical skills to meet the needs of communities around the world. The video powerfully demonstrated the value of moving vital relief supplies into communities following humanitarian crisis such as the Chengdu earthquake. The film also featured community groups and a broad range of FedEx employees working together with the common goal of making a positive impact during difficult situations.
"FedEx is absolutely delighted and honored to receive the distinguished film festival award from the Boston College Center for Corporate Citizenship," said FedEx's Flenorl, "As a corporate citizen, we are committed to building stronger communities through volunteerism, corporate donations, charitable shipping and sponsorships with major charities. Our story is a salute to the amazing work of nonprofit organizations and our FedEx team members who are making an incredible impact in the lives of people worldwide."
This is the first year of the Boston College film festival, and we were all surprised not only by the number of entries - there were 25 - but by the 15,000 votes cast in the competition. Judging from the comments accompanying many of the votes, a large number were cast by enthusiastic employees wanting to support their company. (Voting was limited to one vote per IP address.) It quickly became clear that the film festival provided a great opportunity for companies to heighten employee engagement in the company's citizenship efforts by showcasing their entries on their intranets and other internal communication methods. Judging by the comments, however, it was apparent that a good percentage of the voters were cast by "average citizens" who came across the film festival through a variety of paths and were simply gratified to see companies' good works in their communities. As one person wrote, "This is a very wonderful thing you are doing. Many corporations have relationships with their communities, and this goes a long way in getting them recognized. I think all should be winners, if they are helping."
"The success of the film festival proves there is an eager audience for the positive stories companies have to tell," said Bradley K. Googins, executive director of the Boston College Center for Corporate Citizenship. "FedEx is truly a leader in strategically matching core business competencies with a strong commitment to support communities around the world."
Companies that entered their work in the film festival were: Accenture, Aetna, Allstate, Amway, AT&T, Bank of America, Best Buy, Campbell Soup Company, Coca-Cola, Deloitte, Ernst & Young, Exxon Mobil, FedEx, Hitachi, Intel, Mars North America, McDonald's, Microsoft, Northrop Grumman, Novartis Pharmaceuticals, Pitney Bowes, PricewaterhouseCoopers, UPS, Western Union and Whirlpool.
The videos will remain on the web site of the Boston College Center and can be viewed at www.BCCorporateCitizenship.org/filmfestival. Each video is between 1 and 3 minutes in length and captures how each company is having a positive impact, typically in partnership with nonprofits, customers and employees, on social and environmental challenges.