Corporate Citizenship Perspectives


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Panera Bread fights food insecurity one meal at a time

Posted by TSimpson on Jul 24, 2013 6:30:19 AM

new panera logoPanera Bread recently opened a new location in Boston. One of the most striking things about this bakery-cafe is that, unlike its predecessors, there are no cash registers and no prices. Rather, the cafe provides suggested donation amounts and donation bins to collect contributions. This new model is the most recent installation of the Panera Bread Foundation’s non-profit concept: Panera Cares community cafe. Under this innovative model, customers are asked to embrace the notion of shared responsibility and pay what they can. Those who can afford it may donate the suggested amount or more, but those who cannot may donate what they’re able or volunteer their time in exchange for a meal voucher. Either way, the goal is for each person who enters Panera Cares to eat with dignity.

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Topics: Philanthropy, Corporate Community Involvement, Value, Impact, Foundation, Signature Programs

Fannie Mae’s Help the Homeless program puts the community at the center with walks

Posted by TSimpson on Jul 10, 2013 6:30:45 AM

Fannie Mae HTH_Logo_RGBOver the past 25 years, Fannie Mae’s Help the Homeless (HTH) program has raised awareness and $100 million for nonprofit beneficiaries working to prevent and end homelessness. Each year, tens of thousands of people get involved in the HTH program by participating in community walks, making a donation, being a sponsor, or volunteering their time to support organizations dedicated to serving homeless people.

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Topics: Partnerships, Engaging Employees, Corporate Community Involvement, Non-Profits, Impact, Signature Programs

Sanofi embraces supplier diversity as a business imperative

Posted by TSimpson on Jun 19, 2013 7:30:37 AM

SANOFI_2011_QuadriMaintaining strong relationships with suppliers is an important way to ensure corporate citizenship is integrated throughout a company’s operations. Corporations can be held accountable for their supply chains, and thus, should select and manage suppliers carefully. Sanofi, a diversified health care provider, is dedicated to developing a diverse supplier base that brings value to the business as well as the communities in which it operates. This priority led to the development of the Supplier Diversity Initiative at Sanofi. Kathleen Castore, Head of Supplier Diversity & Sustainability, recently shared some concrete advice and insights into Sanofi’s Supplier Diversity Initiative.

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Topics: Ethics, Diversity, Value of Corporate Citizenship, Integration, Supply Chain Management, Impact

Mentoring Matters at First Niagara

Posted by TSimpson on Jun 5, 2013 6:00:28 AM

First Niagara Foundation 2013 logoFirst Niagara is committed to community investment and development as a part of its corporate giving platform. Its primary focus areas are supporting youth and education initiatives. Both of these areas are the focal points of First Niagara’s signature program, Mentoring MattersSM.

Mentoring Matters is First Niagara’s company-wide, charitable giving program that provides monetary and employee volunteer support to exemplary mentoring organizations. Established in 2007, the program connects First Niagara with innovative mentoring program providers throughout the bank’s primary service areas in New York, Pennsylvania, Connecticut and Massachusetts. In 2012, First Niagara awarded nearly $1 million to 33 impactful organizations through the 2012-2013 Mentoring Mattersgrant program.

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Topics: Corporate Citizenship, Partnerships, Engaging Employees, Giving, Youth, Workplace, Impact, Signature Programs

Bringing hope back to the workplace: The story of employee giving at HCA Healthcare

Posted by TSimpson on May 14, 2013 6:00:52 AM

HCA_CorpTag_Logo_4cHospital Corporation of America (HCA) is one of the nation's leading providers of healthcare services, a company comprised of locally managed facilities that includes about 162 hospitals and 112 freestanding surgery centers in 20 states and England and employing approximately 205,500 people. Employees play a critical role in helping HCA deliver high-quality care to its patients around the globe. To help employees and their immediate families who are experiencing financial hardships, the HCA Hope Fund was established in 2005. The HCA Hope Fund is an employee-run, employee-supported public charity. Joe Flynn, Director of Community Engagement & HCA Hope Fund, shared some insights with the Center on the HCA Hope Fund and its role within the company.

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Charity

Newell Rubbermaid strives for excellence in environmental sustainability

Posted by TSimpson on Apr 2, 2013 11:28:14 AM

In 2011, Newell Rubbermaid developed an environmental sustainability program designed to measure progress toward its goals to reduce water and energy usage, lower emissions and increase recycling across the company. The Environmental Sustainability Excellence (ESX) program, as it is now called, allows Newell Rubbermaid’s facilities to systematically assess the environmental impacts associated with production and upstream supply chain activities. Balaji Jayaseelan, Newell Rubbermaid’s Program Manager of Environmental Sustainability, recently shared some insights into the development of the ESX program and its impact on the company’s sustainability efforts.

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Topics: Environmental Sustainability, Supply Chain Management, Professional Development, Framework, Best Practices, Signature Programs

Allstate paper reduction strategy impacts the bottom line and builds internal partnerships

Posted by TSimpson on Mar 13, 2013 7:30:07 AM

When Allstate Insurance Co. set out to reduce its environmental footprint, the company decided to approach sustainability from an efficiency perspective. By reducing its carbon footprint, Allstate could also increase its operational efficiencies and cut down on costs. To begin this process, Allstate took on a wide variety of tasks, including taking the necessary steps to make its buildings LEED certified, purchasing vehicles that had better gas mileage and revising the approval process for employee travel to cut down on unnecessary travel.

Recently, Allstate was looking for ways to bring sustainability to the employee level. For insurance companies, the biggest environmental impact is paper use, explained Craig Keller, Director, Public Social Responsibility at Allstate. From an employee and customer perspective, reducing paper use would lead to substantial cost savings for the company and give employees a cause to stand behind.

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Topics: Engaging Employees, Environmental Stewardship, Communication, Triple Bottom Line, Green

Engaging middle management to meet environmental objectives at Wells Fargo

Posted by TSimpson on Feb 28, 2013 6:30:02 AM

Wells Fargo has made an ongoing commitment to protecting the environment and reducing the environmental impact of its operations. The company’s goals include achieving by 2020 a 65 percent recycling rate, a 40 percent increase in energy efficiency, and a 35 percent reduction in absolute greenhouse gas emissions. To accomplish these objectives, Wells Fargo uses internal Green Teams to engage employees around sustainability issues. One of the greatest challenges in implementing the Green Teams program has been gaining buy-in and support from middle management.

Middle management plays an important role in helping Wells Fargo meet its corporate citizenship goals. Managers assist in making philanthropic funding decisions by participating in regional grant committees. They also make vital

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Topics: Environmental Sustainability, Management, Measurement, Engagement, Align, Green

Inspiring social change: LoyaltyOne’s journey

Posted by TSimpson on Feb 12, 2013 6:30:09 AM

Loyalty OneLoyaltyOne owns and operates Canada’s premiere coalition loyalty rewards program, called the AIR MILES Reward Program. Collectors simply shop for every day necessities, such as grocery, gas and pharmacy, at participating top retail brands and earn reward miles. With over 10 million active Collector Accounts in Canada, representing two-thirds of Canadian households, LoyaltyOne is in a unique position to influence consumer behavior.

Leveraging the reach of the AIR MILES brand naturally became part of conversations as LoyaltyOne integrated sustainability into its core business in 2007. With increased media attention around the subject, there was a passionate group of employees who were making small changes around the office, such as eliminating Styrofoam cups and implementing double-sided printing. They caught the attention of LoyaltyOne’s President and CEO Bryan

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Topics: Corporate Citizenship, Environment, Membership

Applied Materials Education Initiative marks more than 10 years of supporting school transformation and improved student outcomes

Posted by TSimpson on Jan 24, 2013 10:27:29 AM

In 2001, an alarming number of very low performing schools and students were causing great concern throughout the Silicon Valley region, especially among businesses. In response, Applied Materials set a new philanthropic strategic course through its Education Initiative with the goal of increasing the number of students who graduate from high school inspired and prepared to have success in college and life. Today with consistent emphasis on system transformation, Applied Materials has a success story and a strategy worth sharing. Students and schools are achieving performance scores at levels previously considered unattainable. Michele Walker-Moak, Global Community Affairs Manager, recently shared some insights behind the initiative with the Center.

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Topics: Corporate Citizenship, Membership, Executive Education, Partnerships

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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