Corporate Citizenship Perspectives

Sylvia Ciesluk

Recent Posts

Conference 2011: Why health and wellness should be part of your citizenship strategy

Posted by Sylvia Ciesluk on Apr 15, 2011 12:16:15 PM

What does health and wellness have to do with corporate citizenship? Quite a bit actually. Not only is taking care of employees a moral imperative for businesses today, it is also a sound business strategy.

This important topic was the center of a discussion hosted by Humana at the 2011 International Corporate Citizenship Conference.

Less than 10 percent of Americans believe that their employers contribute to their health and well being, said Paul Gerrard, director of corporate affairs and chairman of the Humana Corporate Social Responsibility Council. In fact, most Americans see their job as a detriment to their overall health and well being.

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Topics: Corporate Citizenship

Conference 2011: Northern Trust describes a CSR strategy

Posted by Sylvia Ciesluk on Apr 11, 2011 6:39:02 PM

For every company, the corporate social responsibility journey must start somewhere. Northern Trust has over a century of experience caring for communities, which can be traced back to the gifts of the founding family. But for this historic company, CSR as a strategic initiative began at the start of 2010 when the company’s CEO approached Connie Lindsey, a veteran of the customer-facing side of the business, to head up a new CSR function.

In a conference breakout session, Lindsey and her team told the story of how they took the company on a journey from compliance and philanthropy to integrated and aligned corporate social responsibility in just over a year.

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Topics: Corporate Citizenship

Center members recognize World Water Day

Posted by Sylvia Ciesluk on Mar 22, 2011 8:50:02 AM

According to U.N. Habitat and UNEP, this is the first time in human history that most of the world's population lives in cities. With 3.3 billion urban dwellers and rising, city infrastructure cannot keep up. Recognizing this problem, the theme of World Water Day this year is “Water for Cities: Responding to the Urban Challenge”.

Observed every March 22 since 1993, this year World Water Day aims to

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Topics: Corporate Citizenship, Environment

Sorting through the ratings with guidance from SustainAbility

Posted by Sylvia Ciesluk on Mar 1, 2011 5:00:07 AM

If you are like most concerned with corporate citizenship, you are likely overwhelmed and somewhat confused, maybe even suspicious, about the numerous rating and ranking lists out there. Fortunately, a team from SustainAbility has been working hard to better understand these ratings in order to influence and improve their quality and transparency.

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Topics: Corporate Citizenship

A guide to careers that make a difference

Posted by Sylvia Ciesluk on Feb 14, 2011 5:00:06 AM

I think it’s fair to say that most people in the corporate citizenship field have chosen their career because they want to make a difference. And more and more young professionals, as well as more experienced job changers, are pursuing this objective. That’s why Net Impact, the growing global network of socially minded professionals, has just released a joint publication with the Center that provides detailed guidance for those seeking to make a difference between nine and five.

“Corporate Careers that Make a Difference” is a guide for professionals and students interested in the field of corporate citizenship. In addition to providing information on the increasing opportunities in formal corporate citizenship roles in companies, the guide also highlights professional functions not often considered part of the “field” of corporate citizenship. With bright-eyed optimism, Net Impact assures career-seekers that “with such a diversity of job functions in which these values might be applied, and so many fields clamoring to address these issues, the opportunities are endless.”

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Topics: Corporate Citizenship

What do your execs need to know?

Posted by Sylvia Ciesluk on Feb 10, 2011 7:07:44 AM

The most important thing to remember when communicating with executives is to keep it brief and relevant. Even those executives who are very supportive of corporate citizenship have little bandwidth to delve into the details of company programs, but they still want to be informed.

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Topics: Corporate Citizenship, Community Involvement, Corporate Communication Strategy

Are your managers making sense of corporate citizenship?

Posted by Sylvia Ciesluk on Jan 28, 2011 10:06:22 AM

Our surveys have shown there is a significant gap in corporate citizenship knowledge in companies. According to the 2010 Profile of the Practice, only 27 percent of respondents indicated that their middle management is “very informed” about corporate citizenship issues. Why is this so commonly the case?

CSR scholar Sharon Jackson at Cranfield University’s Doughty Centre for Corporate Citizenship suggests that the problem lies with “sensemaking.” In her article titled, “Mind the Gap: Making Sense of Sustainability from a Business Manager’s Perspective,” Jackson describes why managers in companies that publicly espouse corporate citizenship often take no action on their own part to further the company’s corporate citizenship goals and values.

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Topics: Business Perspectives, Corporate Citizenship

Find out if your corporate citizenship structure and strategy are keeping up with the times

Posted by Sylvia Ciesluk on Nov 16, 2010 12:27:55 PM

In early December the Boston College Center will launch the findings from our latest research study, the Profile of the Practice 2010. As you may recall, the Profile of the Practice 2008 provided a much needed snapshot of how companies are organizing their corporate citizenship teams and how corporate citizenship is managed in businesses. The 2010 edition provides updates on trends in those areas, as well as more detail on the use of corporate citizenship strategies, their content and objectives.

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Topics: Corporate Citizenship

A new tool for CSR governance

Posted by Sylvia Ciesluk on Jul 7, 2010 11:04:14 AM

Our friends to the north, Canadian Business for Social Responsibility, in partnership with Strandberg Consulting, have recently released a very practical set of guidelines for corporate social responsibility governance. Recognizing the important role that boards of directors play in institutionalizing CSR in a company, CBSR worked with local board members to create the CSR Governance Guidelines. It includes a checklist assessment tool based on current best practice in CSR governance.

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Topics: Corporate Citizenship

2010 Conference: Star Search - Where will tomorrow's corporate citizenship leaders come from?

Posted by Sylvia Ciesluk on Apr 18, 2010 4:44:10 AM

This 2010 conference breakout session was called “Star Search: Where will tomorrow’s corporate citizenship leaders come from?”and the panel itself was packed with stars, from Dave Stangis, VP of CSR at Campbell’s Soup who has been an outspoken leader in this profession, to Katherine Hopinkah Hannan, national managing partner and Chief Responsibility/Diversity Officer at KPMG, who has led several areas of the company before raising the bar of corporate citizenship at the Big 4 firm. Alongside them were rising stars Joseph Reganato, a corporate communications manager who also works with the foundation of Mitsubishi International corporation, and Maggie McArthur, Deputy Director of Net Impact, who spends her days inspiring, equipping and engaging MBAs to make a social impact.

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Topics: Corporate Citizenship