Corporate Citizenship Blog

Patricia MacKenzie, Director of Marketing & Communications

Tricia manages all marketing communication and digital strategies, increasing public understanding of the mission and strategic initiatives for the Boston College Center for Corporate Citizenship. She is passionate about a 360-approach to marketing and has a deep desire to never stop learning. Tricia has over 15 years of experience working for a variety of companies, both Fortune 500 and non-profit, including working with brands such as Bank of America, Liberty Mutual, and P&G on digital marketing strategy and execution. Follow her on Twitter @triciamackenzie.
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Recent Posts

Vote for your favorite corporate citizenship story

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 25, 2016 1:00:00 PM

Voting is now under way in Boston College Center for Corporate Citizenship's eighth annual Corporate Citizenship Film Festival!

FilmFestival_IllustratedProjector.pngEach year, the Corporate Citizenship Film Festival provides companies with an opportunity to demonstrate how they have utilized video as a tool to communicate their environmental, social, and governance efforts. Sixty-eight entries were submitted into this year's festival, showcasing how companies are having a positive impact in communities on their corner and around the world.

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International Corporate Citizenship Conference : Breaking down a breakout session

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 15, 2015 4:00:00 PM

Do you want to join approximately 600 CSR professionals for in-depth discussions and expert insights? Register before February 5th and save up to $200.

Transparency and GovernanceEvery year, the Boston College Center for Corporate Citizenship gathers experts from around the world for our International Corporate Citizenship Conference. This 2.5 day event is packed full of inspiring speakers, networking opportunities, and hands-on workshops that offer the insight and guidance to help you tackle environmental, social, and governance issues. While attendees find value in all of the activities, many find the most in-depth, actionable discussion to take place during our 26 breakout sessions. In these sessions, a panel of distinguished CSR leaders dives into a specific topic—offering real world examples of successes and challenges and fielding questions from the audience. Because the Conference admits corporate citizenship practitioners only, attendees engage in honest dialogue and free discussion.

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Topics: Corporate Citizenship, Executive Education, Conference, Boston College Center for Corporate Citizenship

Open call to submit your corporate citizenship video

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 10, 2015 9:00:00 AM


The submission period is open, we will be accepting video uploads until January 15, 2016.

FilmFestival_IllustratedProjector.pngFor eight years the Boston College Center for Corporate Citizenship has hosted the Corporate Citizenship Film Festival, which attracts both domestic and international interest. This year, the event is sponsored by Mary Kay, and provides your company with a platform to share your CSR story with thousands of viewers, including the approximately 600 CSR leaders attending the 2016 International Corporate Citizenship Conference. 
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Topics: Corporate Citizenship, Community Involvement, communications

The impact of CSR storytelling through video

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 4, 2015 1:53:05 PM

2016 Corporate Citizenship Film Festival

A picture is worth a thousand words.” If this statement is accurate, how many words is video worth? Video is quickly becoming the media consumption format of choice for consumers and business executives around the world. A recent study by comScore, shows that 100 million people watch a video on the internet each day. Even more impressive is research from Cisco that states by 2019, online video will be responsible for nearly 80 percent of global internet traffic, an increase from 66 percent in 2013. These figures speak to the fact that video is rapidly becoming the most valuable opportunity for businesses to engage their stakeholders.

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Topics: Corporate Citizenship, Corporate Philanthropy, CSR, Partnerships, Film Festival

Driving a #GivingTuesday campaign: employee engagement, partnership and participation

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 30, 2015 2:37:41 PM

 “We make a living by what we get but, we make a life by what we give.” - Winston Churchill

Giving Tuesday is a national day of online giving which is held at the start of the annual holiday season following Black Friday and Cyber Monday. #GivingTuesday celebrates and encourages charitable activities that support nonprofit organizations.

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Topics: Workplace Giving, Corporate Philanthropy, CSR, Partnerships, Employee Engagement

The Corporate Citizen Magazine Issue 14: Lifelong Learning

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 6, 2015 12:53:33 PM

Learn how your peers are using information strategically to increase transparency in their organizations and drive powerful change in Issue 14 of the Corporate Citizen Magazine.

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Topics: Corporate Citizenship, Executive Education, CSR, Executive Interviews

GRI’s Reporting 2025: A look ahead with Katherine V. Smith

Posted by Patricia MacKenzie, Director of Marketing & Communications on Aug 26, 2015 10:00:00 AM

Once the province of a few unusually green or community-oriented companies, sustainability reporting is now a best practice employed by companies worldwide. A full 95 percent of the Global 250 issue sustainability reports, and by doing so gain a competitive edge in every aspect of the triple bottom line.

According to the Value of Sustainability Reporting study—a joint survey conducted by the Boston College Center for Corporate Citizenship and EY—sustainability reporting offers a number of benefits. The majority of respondents believe that reporting improves reputation; while nearly 40 percent find it to increase employee loyalty.

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Topics: Corporate Citizenship, Sustainability, Management Practices

Effective CSR communication: Which tactic when?

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jun 30, 2015 3:41:00 PM

Figure12ABCChoosing the most effective tactic to achieve your communication objective can be a challenge. How can you determine what strategy or tactic to employ?

Corporate citizenship is an enterprise-wide undertaking—not simply the responsibility of one person or a single department, so effective corporate citizenship practitioners must be master collaborators. For many, one of the most important internal relationships is the one they share with the communications and marketing department.

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Topics: Corporate Communication Strategy, Management Practices, Boston College Center for Corporate Citizenship

Corporate Citizenship Conference Recap Day 3: Breakout Sessions

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 22, 2015 11:00:00 AM

bccc15-tues-am_breakouts-room_gov_c-102

On Tuesday, April 21, the final day of the 2015 International Corporate Citizenship Conference, the learning continued with more breakout sessions throughout the day. Heads filled with new ideas and inspiration from the day before, conference attendees had the chance to attend two additional breakout sessions before heading back to put what they learned into action.

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Topics: Conference

Corporate Citizenship Conference Recap Day 3: A Future-Focused Finale

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 21, 2015 4:19:24 PM

bccc15-tues-general_ups-119

The final day of the 2015 International Corporate Citizenship Conference was rich with inspiration and ideas, as attendees solidified connections, learned from each other and from experts in the field, and were introduced to next year’s Conference sponsor—UPS—during the event’s closing session.

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Topics: Corporate Citizenship, Executive Education, CSR, Conference, Boston College Center for Corporate Citizenship

About Us

Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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