Corporate Citizenship Blog

Patricia MacKenzie, Director of Marketing & Communications

Tricia manages all marketing communication and digital strategies, increasing public understanding of the mission and strategic initiatives for the Boston College Center for Corporate Citizenship. She is passionate about a 360-approach to marketing and has a deep desire to never stop learning. Tricia has over 15 years of experience working for a variety of companies, both Fortune 500 and non-profit, including working with brands such as Bank of America, Liberty Mutual, and P&G on digital marketing strategy and execution. Follow her on Twitter @triciamackenzie.
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Recent Posts

Corporate Citizenship Conference Recap Day 3: Taking on the Future Together

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 22, 2016 4:03:51 PM

The final day of the 2016 International Corporate Citizenship Conference was rich with inspiration and ideas, as attendees solidified connections, learned from each other and from experts in the field, and were introduced to next year’s Conference sponsor—State Street—during the event’s closing session.

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Topics: Conference

2016 Corporate Citizenship Conference Recap Day 2: Global Solutions at the Local Level

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 21, 2016 8:40:04 PM

Idea_Exchange_Breakfast.jpgThe first full day of the 2016 International Corporate Citizenship Conference was just that—full. Full of the insights and connections that will make future social, environmental, and economic progress possible. During four general sessions, 12 breakout panels, case studies, workshops, and numerous networking opportunities, CSR leaders from around the world discussed the programs that will address global problems—and their local impacts.

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Topics: Conference

2016 Corporate Citizenship Conference Recap Day 1: The Power of Storytelling

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 20, 2016 8:48:16 PM

BCConf16_crowd.jpgToday, more than 500 corporate citizenship professionals joined us in Atlanta with one purpose: to gather the knowledge and connections necessary to lead the fight against some of the most pressing global issues. The afternoon was filled with numerous networking opportunities and an illuminating dinner session—and was capped off by the annual Film Festival Award Ceremony—setting the stage for two more days of insights and connections.

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Topics: Conference

2016 International Corporate Citizenship Conference Begins Tomorrow in Atlanta

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 19, 2016 3:00:00 PM

BCConf16-Box.jpgEvery year, the Boston College Center for Corporate Citizenship gathers CSR leaders from around the globe for our International Corporate Citizenship Conference. Drawing experts from our more than 400 Member companies, leading corporate citizenship and management thinkers, and organizations such as CDP and GRI, we create unique space—one that admits corporate citizenship practitioners only—for the free exchange of ideas.

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Topics: Conference

Corporate Citizenship Film Festival: Announcement of 2016 Finalists

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 19, 2016 2:50:34 PM

Congratulations to the finalists in the 2016 Corporate Citizenship Film Festival!FilmFestivalLogo_FINAL_Vertical_NoDate.gif

The public voting has closed and YOU have chosen the top 9 finalists for 2016. Thank you to all the companies that entered. The Corporate Citizenship Film Festival is proud to honor excellence in corporate citizenship and recognize your important work.

The winner of each category including a special award for Fan Favorite (based on votes) & Best in Show (based on overall excellence in storytelling, production, and the connection of corporate citizenship to business value) were announced at the 2016 International Corporate Citizenship Conference.  

Interested in entering for 2017?  Email filmfestival@bc.edu

 

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Topics: Conference, Film Festival

Vote for your favorite corporate citizenship story

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 25, 2016 1:00:00 PM

Voting is now under way in Boston College Center for Corporate Citizenship's eighth annual Corporate Citizenship Film Festival!

FilmFestival_IllustratedProjector.pngEach year, the Corporate Citizenship Film Festival provides companies with an opportunity to demonstrate how they have utilized video as a tool to communicate their environmental, social, and governance efforts. Sixty-eight entries were submitted into this year's festival, showcasing how companies are having a positive impact in communities on their corner and around the world.

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International Corporate Citizenship Conference : Breaking down a breakout session

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 15, 2015 4:00:00 PM

Do you want to join approximately 600 CSR professionals for in-depth discussions and expert insights? Register before February 5th and save up to $200.

Transparency and GovernanceEvery year, the Boston College Center for Corporate Citizenship gathers experts from around the world for our International Corporate Citizenship Conference. This 2.5 day event is packed full of inspiring speakers, networking opportunities, and hands-on workshops that offer the insight and guidance to help you tackle environmental, social, and governance issues. While attendees find value in all of the activities, many find the most in-depth, actionable discussion to take place during our 26 breakout sessions. In these sessions, a panel of distinguished CSR leaders dives into a specific topic—offering real world examples of successes and challenges and fielding questions from the audience. Because the Conference admits corporate citizenship practitioners only, attendees engage in honest dialogue and free discussion.

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Topics: Corporate Citizenship, Executive Education, Conference, Boston College Center for Corporate Citizenship

Open call to submit your corporate citizenship video

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 10, 2015 9:00:00 AM


The submission period is open, we will be accepting video uploads until January 15, 2016.

FilmFestival_IllustratedProjector.pngFor eight years the Boston College Center for Corporate Citizenship has hosted the Corporate Citizenship Film Festival, which attracts both domestic and international interest. This year, the event is sponsored by Mary Kay, and provides your company with a platform to share your CSR story with thousands of viewers, including the approximately 600 CSR leaders attending the 2016 International Corporate Citizenship Conference. 
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Topics: Corporate Citizenship, Community Involvement, communications

The impact of CSR storytelling through video

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 4, 2015 1:53:05 PM

2016 Corporate Citizenship Film Festival

A picture is worth a thousand words.” If this statement is accurate, how many words is video worth? Video is quickly becoming the media consumption format of choice for consumers and business executives around the world. A recent study by comScore, shows that 100 million people watch a video on the internet each day. Even more impressive is research from Cisco that states by 2019, online video will be responsible for nearly 80 percent of global internet traffic, an increase from 66 percent in 2013. These figures speak to the fact that video is rapidly becoming the most valuable opportunity for businesses to engage their stakeholders.

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Topics: Corporate Citizenship, Corporate Philanthropy, CSR, Partnerships, Film Festival

Driving a #GivingTuesday campaign: employee engagement, partnership and participation

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 30, 2015 2:37:41 PM

 “We make a living by what we get but, we make a life by what we give.” - Winston Churchill

Giving Tuesday is a national day of online giving which is held at the start of the annual holiday season following Black Friday and Cyber Monday. #GivingTuesday celebrates and encourages charitable activities that support nonprofit organizations.

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Topics: Workplace Giving, Corporate Philanthropy, CSR, Partnerships, Employee Engagement

About Us

Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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