Corporate Citizenship Perspectives

Patricia MacKenzie, Director of Marketing & Communications

Tricia manages all marketing communication and digital strategies, increasing public understanding of the mission and strategic initiatives for the Boston College Center for Corporate Citizenship. She is passionate about a 360-approach to marketing and has a deep desire to never stop learning. Tricia has over 15 years of experience working for a variety of companies, both Fortune 500 and non-profit, including working with brands such as Bank of America, Liberty Mutual, and P&G on digital marketing strategy and execution. Follow her on Twitter @triciamackenzie.
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Recent Posts

Corporate Citizenship Conference Recap Day 3: Exploring our Ecosystems

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 28, 2017 3:13:48 PM

032817_BCCCC_0832.jpgThe primary focus of the 2017 International Corporate Citizenship Conference was ecosystems, so fittingly the final day of the event was full of making meaningful connections and expanding awareness of the entire system in which CSR professionals do their important work. In learning from experts both on the mainstage and in the audience, participants broadened their knowledge of their operating context and looked ahead to next year’s Conference—with convening sponsor Travelers—which was introduced during the event’s closing session.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network, Professional Development

Corporate Citizenship Conference Evening Recap Day 2: Unique Strengths, Shared Goals

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 27, 2017 7:57:03 PM

032717_BCCCC_1654.jpgThe second morning of the 2017 International Corporate Citizenship Conference was packed with inspiring stories, rich breakout sessions, and spirited networking, culminating in a lunch session hosted by New Balance Athletics, Inc. Subsequently, attendees took advantage of a second set of breakout sessions, featuring an Analog Devices case study that focused on choosing and engaging with nonprofit STEM partners. There was also a deep dive on how to create sustainability and social impact goals that are shared across an entire company. During this session, Smith and Stangis, co-authors of the book: “21st Century Corporate Citizenship,” discussed real-life examples and shared tools and frameworks that attendees could use to make corporate citizenship goals meaningful to everyone in the company. 

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network

Corporate Citizenship Conference Morning Recap Day 2: Strong Partnerships for Strong Communities

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 27, 2017 5:28:50 PM

The morning of the first full day of the 2017 International Corporate Citizenship Conference dove into the internal and external partnerships that make it possible to create a better world. Attendees explored these networks through general sessions, breakout panels, case studies, workshops, and numerous networking opportunities, including an on-site volunteer project.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network, Professional Development

Corporate Citizenship Conference Recap Day 1: Sharing Stories, Driving Change

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 26, 2017 8:36:59 PM

032617_BCCCC_0966.jpgTo achieve business and social value, CSR practitioners must draw on the diverse resources and support offered through their corporate citizenship ecosystems. Today, 550 of those professionals joined us in Boston to expand their ecosystems, all while learning to navigate them more effectively.

In Good Company

The 2017 International Corporate Citizenship Conference is a 2.5 day event created to facilitate thoughtful sharing and collaboration. Because the event is open to CSR practitioners only, attendees are afforded a unique opportunity to ask difficult questions, share challenges, and hold frank discussions.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network, Professional Development

2017 International Corporate Citizenship Conference Begins Today in Boston

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 26, 2017 6:39:48 AM

Conf17_Banner_Blog_Vertical-1.jpgToday, the 2017 International Corporate Citizenship Conference will kick off in Boston. Uniquely tailored to corporate citizenship professionals, this sold-out event will bring together industry experts and more than 550 CSR practitioners from around the world to network, learn, and grow.

This year, the Conference is sponsored by State Street, a company with more than 200 years of experience in advancing stable and prosperous communities, and is being held in Boston. This two-and-a-half-day event will be packed with information and guidance from top leaders in the field. Attendees will walk away prepared navigate their corporate citizenship ecosystems more effectively, enabling them to drive the continued success and prosperity of their firms and to maximize our collective efforts to solve some of the world’s most pressing challenges.  

Here are just a few things we’re excited about exploring in Boston:

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network, Professional Development

Announcing the 2017 Corporate Citizenship Film Festival Finalists

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 6, 2017 10:50:25 AM

The 2018 Film Festival is now open. Submit your video >

Congratulations to the 2017 Corporate Citizenship Film Festival Finalists!

The public voting has closed and YOU have chosen the top nine finalists for 2017. Thank you to all the companies that entered. The Corporate Citizenship Film Festivalpresented by FedExis proud to honor excellence in corporate citizenship and recognize your important work.

The winner of each category, including a special award for Fan Favorite (based on votes) and Best in Show (based on overall excellence in storytelling, production, and the connection of corporate citizenship to business value) was announced at the 2017 International Corporate Citizenship Conference, held in Boston March 26-28.

Interested in entering for 2018? Email filmfestival@bc.edu.

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Topics: Corporate Citizenship, Conference, Film Festival, Communication, Global, Storytelling

Vote for your favorite corporate citizenship story

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 17, 2017 12:46:12 PM

Each year, the Corporate Citizenship Film Festival provides companies with an opportunity to demonstrate how they have utilized video as a tool to communicate their environmental, social, and governance efforts. In this year’s competition—sponsored by FedEx—companies are showcasing how they are making a positive impact in communities on their corner and around the world. Community involvement, economic development, and environmental stewardship are just some of the topics which were touched on by the 2017 participants.

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Topics: Corporate Citizenship, Conference, Film Festival, Communication

The Power of Storytelling

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 14, 2016 9:08:28 AM

Every year, the Boston College Center for Corporate Citizenship holds the International Corporate Citizenship Film Festival to celebrate not only the great work that companies are doing to achieve social, environmental, and business value, but also the creative methods in which they communicate their efforts. Public voting for the 2017 Film Festival—presented by FedEx—is now open. Vote for the winning video before February 17, 2017. Winners will be announced during the 2017 International Corporate Citizenship Conference, held in Boston on March 26-28.

For the 2016 competition, the Center introduced compe­tition categories for the first time to recognize a wider selection of terrific programs. The award ceremony, sponsored by Mary Kay Inc., was held during the 2016 International Corporate Citizenship Conference in Atlanta. There, Kirsten Gappelberg, director of corporate social responsibility & sustainability at Mary Kay, shared the mindset that enables her team to create award-winning videos that increase engagement around their signature cause—domestic violence.

2016_film_festival_winners.jpgFrom left to right: Jamie Mercurio of athenahealth, Catherine McGlown of Humana, Chandra Gruber of St. Jude Medical, and Sarah Andersen of Thermo Fisher Scientific.

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Topics: Corporate Citizenship, Conference, Film Festival, Communication, Storytelling

2017 Film Festival Call for Entries is Now Open

We're delighted to announce that the call for entries is now open for our 9th annual International Corporate Citizenship Film Festival, the largest film festival devoted exclusively to celebrating the work of corporate social responsibility (CSR) professionals, their companies, and programs. Part of the 2017 International Corporate Citizenship Conference, this year's Film Festival is presented by FedEx.

“Each year, through video storytelling, we highlight the tremendous work accomplished by corporate citizenship professionals from around the world,” said Katherine V. Smith, executive director, Boston College Center for Corporate Citizenship. “By showcasing these exceptional programs and initiatives—and the creative ways in which they’re shared—we strive to inspire others to do even more great work.”

Since the inaugural event in 2009, the Film Festival has received more than 400 submissions. Among last year’s winning entries were films that featured STEM education, lifelong fitness and well-being, and access to quality healthcare for uninsured individuals. Here's an overview of last year's finalists:

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Topics: Corporate Citizenship, Conference, Film Festival, Storytelling

Corporate Citizen Magazine Issue 18: Data Make Meaning

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 14, 2016 8:56:54 AM

The Fall 2016 issue of the Corporate Citizen Magazine, "Data Make Meaning," is now available!

TabletwithIssue18.jpgIn this issue, you'll learn about companies that are collecting and using data to create innovative programs, address social and environmental issues, and measure and report on their progress.

Highlights include:

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Topics: Corporate Citizenship, Partnerships, Reporting, Value of Corporate Citizenship, Data Protection

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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