Every year, the Boston College Center for Corporate Citizenship gathers 600+ CSR professionals together for its annual International Corporate Citizenship Conference. Some of the most popular aspects of this three-day event are the numerous breakout sessions, where attendees can learn from expert panels, practical workshops, and in-depth case studies. UPDATE: Save the date for next year's conference, hosted by Mary Kay, in Dallas, TX on April 28-30, 2019!
Below is a recap of a popular past session: Brand and reputation. You can find this story, and more, in our quarterly magazine, The Corporate Citizen.
The interaction between a company’s bottom line, its environmental, social, and governance (ESG) efforts, and the way customers view both its product and its people is complex. Figuring out the right mix may be demanding at times. If you get it right, the rewards are more than worth the effort.