Corporate Citizenship Blog

Patricia MacKenzie, Director of Marketing & Communications

Tricia manages all marketing communication and digital strategies, increasing public understanding of the mission and strategic initiatives for the Boston College Center for Corporate Citizenship. She is passionate about a 360-approach to marketing and has a deep desire to never stop learning. Tricia has over 15 years of experience working for a variety of companies, both Fortune 500 and non-profit, including working with brands such as Bank of America, Liberty Mutual, and P&G on digital marketing strategy and execution. Follow her on Twitter @triciamackenzie.
Find me on:

Recent Posts

Corporate Citizenship Conference Recap Day 1: Sharing Stories, Driving Change

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 26, 2017 8:36:59 PM

032617_BCCCC_0966.jpgTo achieve business and social value, CSR practitioners must draw on the diverse resources and support offered through their corporate citizenship ecosystems. Today, 550 of those professionals joined us in Boston to expand their ecosystems, all while learning to navigate them more effectively.

In Good Company

The 2017 International Corporate Citizenship Conference is a 2.5 day event created to facilitate thoughtful sharing and collaboration. Because the event is open to CSR practitioners only, attendees are afforded a unique opportunity to ask difficult questions, share challenges, and hold frank discussions.

Read More

Topics: CSR, Conference

2017 International Corporate Citizenship Conference Begins Today in Boston

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 26, 2017 6:39:48 AM

Conf17_Banner_Blog_Vertical-1.jpgToday, the 2017 International Corporate Citizenship Conference will kick off in Boston. Uniquely tailored to corporate citizenship professionals, this sold-out event will bring together industry experts and more than 550 CSR practitioners from around the world to network, learn, and grow.

This year, the Conference is sponsored by State Street, a company with more than 200 years of experience in advancing stable and prosperous communities, and is being held in Boston. This two-and-a-half-day event will be packed with information and guidance from top leaders in the field. Attendees will walk away prepared navigate their corporate citizenship ecosystems more effectively, enabling them to drive the continued success and prosperity of their firms and to maximize our collective efforts to solve some of the world’s most pressing challenges.  

Here are just a few things we’re excited about exploring in Boston:

Read More

Topics: CSR, Conference

Announcing the 2017 Corporate Citizenship Film Festival Finalists

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 6, 2017 10:50:25 AM

Congratulations to the 2017 Corporate Citizenship Film Festival Finalists!

The public voting has closed and YOU have chosen the top nine finalists for 2017. Thank you to all the companies that entered. The Corporate Citizenship Film Festivalpresented by FedExis proud to honor excellence in corporate citizenship and recognize your important work.

The winner of each category, including a special award for Fan Favorite (based on votes) and Best in Show (based on overall excellence in storytelling, production, and the connection of corporate citizenship to business value) will be announced at the 2017 International Corporate Citizenship Conference, held in Boston March 26-28.

Interested in entering for 2018? Email filmfestival@bc.edu.

Read More

Topics: Conference, Film Festival

Vote for your favorite corporate citizenship story

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 17, 2017 12:46:12 PM

Each year, the Corporate Citizenship Film Festival provides companies with an opportunity to demonstrate how they have utilized video as a tool to communicate their environmental, social, and governance efforts. In this year’s competition—sponsored by FedEx—companies are showcasing how they are making a positive impact in communities on their corner and around the world. Community involvement, economic development, and environmental stewardship are just some of the topics which were touched on by the 2017 participants.

Read More

Topics: Conference, Film Festival

The Power of Storytelling

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 14, 2016 9:08:28 AM

Every year, the Boston College Center for Corporate Citizenship holds the International Corporate Citizenship Film Festival to celebrate not only the great work that companies are doing to achieve social, environmental, and business value, but also the creative methods in which they communicate their efforts. Public voting for the 2017 Film Festival—presented by FedEx—is now open. Vote for the winning video before February 17, 2017. Winners will be announced during the 2017 International Corporate Citizenship Conference, held in Boston on March 26-28.

For the 2016 competition, the Center introduced compe­tition categories for the first time to recognize a wider selection of terrific programs. The award ceremony, sponsored by Mary Kay Inc., was held during the 2016 International Corporate Citizenship Conference in Atlanta. There, Kirsten Gappelberg, director of corporate social responsibility & sustainability at Mary Kay, shared the mindset that enables her team to create award-winning videos that increase engagement around their signature cause—domestic violence.

2016_film_festival_winners.jpgFrom left to right: Jamie Mercurio of athenahealth, Catherine McGlown of Humana, Chandra Gruber of St. Jude Medical, and Sarah Andersen of Thermo Fisher Scientific.

Read More

Topics: Conference, Corporate Communication Strategy, Film Festival

2017 Film Festival Call for Entries is Now Open

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 3, 2016 8:00:00 AM

We're delighted to announce that the call for entries is now open for our 9th annual International Corporate Citizenship Film Festival, the largest film festival devoted exclusively to celebrating the work of corporate social responsibility (CSR) professionals, their companies, and programs. Part of the 2017 International Corporate Citizenship Conference, this year's Film Festival is presented by FedEx.

“Each year, through video storytelling, we highlight the tremendous work accomplished by corporate citizenship professionals from around the world,” said Katherine V. Smith, executive director, Boston College Center for Corporate Citizenship. “By showcasing these exceptional programs and initiatives—and the creative ways in which they’re shared—we strive to inspire others to do even more great work.”

Since the inaugural event in 2009, the Film Festival has received more than 400 submissions. Among last year’s winning entries were films that featured STEM education, lifelong fitness and well-being, and access to quality healthcare for uninsured individuals. Here's an overview of last year's finalists:

Read More

Topics: Corporate Citizenship, CSR, Conference, Film Festival

Corporate Citizen Magazine Issue 18: Data Make Meaning

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 14, 2016 8:56:54 AM

The Fall 2016 [Data Make Meaning] issue of the Corporate Citizen Magazine is now available!

TabletwithIssue18.jpgIn this issue, you'll learn about companies that are collecting and using data to create innovative programs, address social and environmental issues, and measure and report on their progress.

Highlights include:

Read More

Topics: Corporate Citizenship, Reporting, Data Philanthropy, Value of corporate social responsibility

Corporate Citizenship Conference Recap Day 3: Taking on the Future Together

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 22, 2016 4:03:51 PM

The final day of the 2016 International Corporate Citizenship Conference was rich with inspiration and ideas, as attendees solidified connections, learned from each other and from experts in the field, and were introduced to next year’s Conference sponsor—State Street—during the event’s closing session.

Read More

Topics: Conference

2016 Corporate Citizenship Conference Recap Day 2: Global Solutions at the Local Level

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 21, 2016 8:40:04 PM

Idea_Exchange_Breakfast.jpgThe first full day of the 2016 International Corporate Citizenship Conference was just that—full. Full of the insights and connections that will make future social, environmental, and economic progress possible. During four general sessions, 12 breakout panels, case studies, workshops, and numerous networking opportunities, CSR leaders from around the world discussed the programs that will address global problems—and their local impacts.

Read More

Topics: Conference

2016 Corporate Citizenship Conference Recap Day 1: The Power of Storytelling

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 20, 2016 8:48:16 PM

BCConf16_crowd.jpgToday, more than 500 corporate citizenship professionals joined us in Atlanta with one purpose: to gather the knowledge and connections necessary to lead the fight against some of the most pressing global issues. The afternoon was filled with numerous networking opportunities and an illuminating dinner session—and was capped off by the annual Film Festival Award Ceremony—setting the stage for two more days of insights and connections.

Read More

Topics: Conference

About Us

Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

Subscribe to our Blog

rss-feed-icon Subscribe to this feed by using Live Bookmarks