Corporate Citizenship Perspectives

Patricia MacKenzie, Director of Marketing & Communications

Tricia manages all marketing communication and digital strategies, increasing public understanding of the mission and strategic initiatives for the Boston College Center for Corporate Citizenship. She is passionate about a 360-approach to marketing and has a deep desire to never stop learning. Tricia has over 15 years of experience working for a variety of companies, both Fortune 500 and non-profit, including working with brands such as Bank of America, Liberty Mutual, and P&G on digital marketing strategy and execution. Follow her on Twitter @triciamackenzie.
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Recent Posts

Celebrate CSR | Vote in our Film Festival Today

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 29, 2018 9:52:50 AM

If you are a corporate citizenship professional, industry leader, or you simply want to support great corporate citizenship work that is being done across the globe, today's your day—voting is now underway for the Boston College Center for Corporate Citizenship's 10th annual Film Festival!

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Topics: Corporate Citizenship, Storytelling, Impact, Signature Programs

For this company, corporate responsibility is an investment in the future workforce

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 11, 2018 9:52:21 AM

At the Boston College Center for Corporate Citizenship’s International Corporate Citizenship Conference, CSR leaders from around the world gather to share insights, tools, and tactics. Below, we share a story from last year’s conference, appearing originally in Issue 20 of The Corporate Citizen magazine, which details how State Street—the event’s 2017 convening sponsor—is working with five partners to advance job readiness today while strengthening its future workforce.

This year, our 2018 convening sponsor Travelers will share the benefits of a long-term approach. Other speakers will include award-winning writer and speaker Terri Trespicio, as well as experts from EY, UPS, and more. Now is the best time to register, because for a limited time you SAVE $200 on registration!

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Topics: Partnerships, Corporate Community Involvement, Value of Corporate Citizenship, Youth, Workforce, Best Practices, Education, Impact

Corporate Citizen Magazine Issue 23: Resilience, Responsibility, Results

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 10, 2018 11:41:33 AM

The Winter 2018 issue of the Corporate Citizen Magazine, “Resilience, Responsibility, Results,” is now available!

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In this issue, you’ll learn about companies that have cultivated resilience, committed themselves to continued corporate responsibility efforts, and are—thanks to all of their hard work—seeing tremendous results in their bottom line, within their company culture, and in the communities where their employees live and work.

Highlights include:

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Topics: Sustainability, Value of Corporate Citizenship, Education, Business to Business (B to B), Change, Signature Programs

Promote Your CSR Story | Submit a Video Today

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Time is running out to submit your video to the Boston College Center for Corporate Citizenship's 10th annual Film Festival, the winners of which will be honored at our upcoming International Corporate Citizenship Conference, held April 8-10 in Los Angeles.

If you haven't yet submitted a video—you should!

 A variety of relevant research highlights the impact companies can make through video: Axonn Research found that seven in 10 people view brands more favorably after watching an engaging video about them, while an Animoto survey revealed that one in four customers lose interest in a product if it is not marketed with a video. 

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Topics: Corporate Citizenship, Storytelling, Signature Programs

This #GivingTuesday, companies went beyond corporate giving

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 30, 2017 10:53:41 AM

#GT Heart.pngThis week we celebrated the sixth annual #GivingTuesday, a global day of philanthropy following Black Friday and Cyber Monday, when consumers turn from shopping to giving—and for companies, corporate giving. According to #GivingTuesday founding partner Blackbaud, this year was the most successful yet: Online giving was up 28 percent from last year, with more than $60.9 million in online donations.

As always, companies were instrumental in that success, using social media to drive the day's momentum. Corporate citizenship leaders used this moment to shine a spotlight on not only corporate giving, but also corporate community involvement and engaging employees on volunteer work—both on this #GivingTuesday and all year round. 

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

Submit Your Video | Showcase Your Corporate Citizenship

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 13, 2017 3:22:26 PM

The 10th annual Corporate Citizenship Film Festival—the largest film festival devoted exclusively to celebrating the work of corporate social responsibility (CSR) professionals, their companies, and programs—has officially begun!

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The interaction between a company’s bottom line, its environmental, social, and governance (ESG) efforts, and the way customers view both its product and its people is complex. Figuring out the right communications mix may be demanding at times. If you get it right, the rewards are more than worth the effort.

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Topics: Corporate Citizenship, Storytelling, Signature Programs

3 ways corporate citizenship can improve brand and reputation

Every year, the Boston College Center for Corporate Citizenship gathers 600+ CSR professionals together for its annual International Corporate Citizenship Conference. Some of the most popular aspects of this three-day event are the numerous breakout sessions, where attendees can learn from expert panels, practical workshops, and in-depth case studies. This April in Los Angeles, the 2018 International Corporate Citizenship Conference—hosted by Travelers—will again feature 30 breakout sessions, and now is the best time to register, because for a limited time you SAVE $600 on registration!

Below is a recap of one of last year’s most popular sessions: Brand and reputation. You can find this story, and more, in our quarterly magazine, The Corporate Citizen.

BrandandRep.jpgThe interaction between a company’s bottom line, its environmental, social, and governance (ESG) efforts, and the way customers view both its product and its people is complex. Figuring out the right mix may be demanding at times. If you get it right, the rewards are more than worth the effort.

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Topics: Value of Corporate Citizenship, Reputation, Brand, Consumer, Intangible Assets

ACHIEVE MORE in corporate citizenship

Posted by Patricia MacKenzie, Director of Marketing & Communications on Aug 15, 2017 12:13:18 PM

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The enhanced design of ccc.bc.edu grants CSR professionals the ability to achieve more by providing quick access to a wealth of information—including tools, resources, and educational opportunities—curated to help identify and address sustainable business challenges, drive transparency,  inspire new ideas, and solve problems. One of the great benefits of our enhanced, mobile-friendly site is that it’s now much easier to browse through and take advantage of the in-person and online classes featured in the Boston College Center for Corporate Citizenship’s extensive executive education catalog.

The new ccc.bc.edu allows users to seamlessly explore all of the Center’s learning tools to determine the kind of learning they want to engage in, whether it be general coursework, classes geared toward a specific certificate, or customizable onsite training developed with a unique company or project in mind.

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Topics: Corporate Citizenship, Communication, Digital Media

DO MORE in corporate citizenship

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We recognize how extremely busy corporate citizenship professionals are—as a result, one of the chief aims of the new ccc.bc.edu was to make it easier for folks to access Boston College Center for Corporate Citizenship resources both when they’re at the office and when they're on-the-go.

In addition to offering an extensive, easy-to-search digital resource library, the new ccc.bc.edu features a more attractive, seamless, and adaptable user experience. By providing a more intuitive and responsive interface, we are connecting you with essential tools that will help you to get your job done faster and more effectively.

For example, you can now easily browse through and register for any of our upcoming webinars, in addition to watching archived Center webinars on any of your devices at any time.

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Topics: Corporate Citizenship, Communication, Digital Media

KNOW MORE in corporate citizenship

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jul 19, 2017 12:12:40 PM

479520746-webad-small.jpgWelcome to our new website ccc.bc.edu! We encourage you to explore our newly enhanced, mobile-friendly platform. To help guide your experience, we’re sharing some of its most exciting and useful features.

Our new website has a robust resource library that is completely searchable in a variety of ways, including by topic. For example, if you want to learn more about employee engagement, you can access focused information about the topic, including relevant articles from our magazine, The Corporate Citizen, as well as research findings from management practice and academic study, recent regulatory decisions that may impact your corporate citizenship efforts, and webinars.

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Topics: Corporate Citizenship, Communication, Digital Media

About Us

The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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