Where should your company invest?—a question that is asked time and time again to all corporate citizenship managers and one that is not easily answered. Although there is no one size fits all perfect formula, there are different tools and models that can help with strategically thinking about the best way to leverage a firm’s resources to help society as a whole.
A successful manager recognizes arriving at a decisive “yes” or ”no” regarding internal or external requests is not as easy as it was once. As the complexities of global commerce increase and stakeholders are given more power, getting a definitive answer can be a challenge.
It is generally accepted that volunteering is a good thing to do and a common method by which members of a society helps those most in need. But is it true volunteering also benefits the volunteer? UnitedHealth Group wanted to look into this phenomenon further so they decided to conduct a comprehensive survey and analysis on what effect volunteering has on an individual. Carol Simon and Kate Rubin from UnitedHealth led our recent Webinar, Doing Good is Good for You, relaying findings from their 2013 Health and Volunteering Study which supports the positive effects employees and employers receive from volunteering.
Organizational change is inevitable in businesses today; the question is how do individuals not only endure but thrive in such an atmosphere? As one of our webinar speakers, Cathy Glover, Director of Community Investment at Suncor, points out, implementing any major organizational change is like “building the car while it is still driving,” – clearly a significant challenge for any individual. The Center recognized this challenge as a common one for members and wanted to highlight two individuals who have learned from a transitional phase firsthand in our most recent webinar, Preparing for organizational change: A professional development guide. Along with Cathy Glover, Rosemary Matzl, Director of Community Relations at Illinois Tool Works, also spoke candidly about her experiences and learning related to corporate change.
In our most recent webinar, Supporting education: Meeting the needs of community and company, we learned from three professionals who have developed unique education programs that strategically align with their core business as well as their communities’ needs. Hilary Ayala, Director of Consolidated Edison’s Grassroots Management and Strategic Partnerships Programs, Janet Nicholas, Director of Strategic Initiatives at Dassault Systemes, and Dave Enzerra, Senior Director of Community & Public Affairs at Lubrizol Corporation, demonstrated how they successfully implemented and now maintain their education initiatives while facing budget constraints and global challenges. In this webinar we got an in-depth look into three programs that differ in scope, targeted participants, goals, and outcomes.
Hilary Ayala from Con Edison utilizes a grassroots approach, listening and optimizing employee passion for a program that addresses a key issue for both the betterment of local students, and for the company’s future in recruiting students that have excelled in the STEM areas (science, technology, engineering, and mathematics). Con Edison became involved in the FIRST Robotics competition in 1999 because it provides an opportunity for employees to connect with students on a one-on-one basis and to use skills that they use throughout their work at Con Edison, creating a win-win situation for both students and employees.
During our most recent webinar, Environmental impacts and innovation: Corporate practices with green intentions, we learned from three corporate professionals who lead successful sustainability programs within their companies. As demonstrated through this webinar and our recent signature research report, The State of Corporate Citizenship, environmental issues are top of mind for leading companies. Representatives from Waste Management, Brown-Forman, and TD Bank demonstrated that leadership support, employee engagement,and even revenue generation are possible when the company values environmental sustainability. Creative solutions and meaningful investments of time, resources, and employee ingenuity enable these companies to improve the environment and their bottom line.