Corporate Citizenship Perspectives

Katherine Duceman, Senior Education Advisory and Member Services Associate

Recent Posts

Engaging Employees at All Levels

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Every company aspires to have an engaged workforce in which employees are involved, focused, and committed to their jobs. Engaged employees are beneficial to businesses because they work harder, produce stronger results, and stay with the company longer.[1],[2],[3]

One of the greatest challenges of employee engagement is to identify each employee’s needs and motivations in order to determine how to best engage them. Complicating this challenge is the fact that some companies may have a disparate workforce that requires different engagement tactics.

For example, research indicates that employees at different stages of their career pursue certain engagements opportunities while rejecting others (see Figure A).[4] Employees in the early stage of their career are interested primarily in opportunities for recognition and networking in order to establish themselves and advance their career. While they don’t have much money to donate at this point in their lives, they’re likely to show up at volunteer opportunities—especially if senior leaders are present. On the other hand, mid-career employees tend to be more pressed for time, sandwiched by caretaking responsibilities for both children and aging family members. These employees prefer opportunities for recognition, education, and getting their family involved. Finally, late-career employees are motivated by the opportunity to build a legacy or mentor a younger colleague and, because their salaries have peaked, they are more likely to contribute financially to important causes.

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Topics: Engaging Employees, Value of Corporate Citizenship, Culture, Workforce

Modern Slavery: Driving solutions to detect and eliminate human rights abuse in supply chains

 Slavery_SupplyChainManagement.jpegToday, leading companies understand that they must look beyond their own operations when assessing and addressing their environmental, social, and governance (ESG) impacts. To deliver maximum business and social returns, they should consider and incorporate their supply chains when developing corporate citizenship programs.

Those that do are presented with the opportunity to address inefficiencies and risks—many of which could have severe ramifications to a firm’s reputation, as research finds that consumers are likely to hold a firm responsible for unsustainable activity regardless of where it occurs within the supply chain. A 2014 study finds that, while the severity of the incident increases backlash, the relationship the supplier has to the firm (direct vs. indirect) and the importance of the supplied product in no way mediates consumer anger.[i] That means that the behaviors of even a supplier that makes a negligible part of a product could pose a serious threat to company reputation and profit.

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Topics: Supply Chain Management

Supporting veterans and their families with corporate citizenship efforts

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Corporate citizenship initiatives focused on veteran hiring and engagement are becoming increasingly popular because they provide a win-win situation for companies and military families alike: Veterans provide companies with valuable transferable skills and consistently prove to be dependable and hardworking team players, while companies provide veterans with the stability and purpose to help their families thrive.

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Topics: Corporate Community Involvement

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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