Corporate Citizenship Perspectives

Recent Posts

Aligning Employee Engagement with Corporate Strategy

Posted by on Aug 26, 2014 11:15:00 AM

A crucial aspect of corporate citizenship is the ability and desire to engage your company’s employees. Implementing volunteer, giving, and other “responsible” programs help to not only enhance your company’s reputation image, but more importantly, the loyalty of your employees. In our September webinar, we will explore the ways in which companies can most effectively execute these efforts: by aligning them with their overall corporate strategy.

According to Gallup’s State of the American Workforce report, 70% of the American workforce is “not engaged” or “actively disengaged” with their work. These employees are more likely to be emotionally disconnected from their workplace and less likely to be productive as a whole. Additionally, many American workers do not feel that they understand their company’s brand promise and brand differentiation, meaning they are unable to effectively communicate this to customers, or become more connected to the company themselves. This inability to articulate the goals and vision of one’s company can only add to the likelihood of disengagement by employees in their daily work.

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Topics: Engaging Employees, Strategy, Integration, Align, Reputation

Finding the right areas and the right issues for YOUR company

Posted by on Jul 23, 2014 7:31:55 AM

Want to increase the effectiveness of your corporate citizenship? One of your first steps should be to determine what is most important to the company. However, deciding upon the specific matters which most closely align with the company’s vision can be daunting. Fortunately, a process exists to aid in making this determination: materiality.

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Topics: Corporate Citizenship, Stakeholder, Materiality

Manufacturing companies and an educated workforce

Posted by on Jun 25, 2014 8:45:32 AM

Manufacturing companies rely on the knowledge and capabilities of skilled workers to keep their businesses going. As a result, manufacturers should be, and often are, proponents of programs that encourage education in the Science, Technology, Engineering, and Math (STEM) fields.

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Topics: Corporate Citizenship, STEM, Corporate Community Involvement, Strategy, Education

Philanthropy for B2B Companies: A practical communication guide

Posted by on Feb 24, 2014 7:18:02 AM

We’ve all heard it before: “Corporate responsibility is not as important in B2B companies!” “B2B companies don’t have to talk about their corporate citizenship”, or even, “we can’t build our brand reputation with CSR like a B2C company can.”

We know that business to business companies do face unique challenges in communicating their corporate citizenship efforts. It is particularly challenging to focus communication on what your clients and main constituents most want to know. Unlike your B2C counterparts, your clients all have their own clients and corporate citizenship priorities to honor. So how can B2B companies strike the balance between the interesting story and the story their clients want to hear? Is anyone even listening?

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Philanthropy, Communication, Business to Business (B to B), Business to Consumer (B to C)

Supporting entrepreneurs is a top priority

Posted by on Jan 27, 2014 8:00:26 PM

Entrepreneurship has existed for as long as human commerce, and enjoys a place of prominence and even romance in cultures around the world. Entrepreneurs inject competition and innovation to existing markets, introduce new products and processes, and create jobs. The entrepreneurial spirit that characterizes startups is still highly valued in established companies, and many of the largest and most successful companies pride themselves on fostering such innovation, agility, and passion.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Executive, Innovation

Where should you invest? Assessing and Meeting Community Needs

Posted by on Nov 21, 2013 10:23:05 AM

webinar_dec42013Corporate citizenship professionals often debate which issues warrant a commitment by their firms. Selecting poorly can be costly. A firm’s corporate citizenship efforts may amount to nothing if it invests heavily in, say, political campaigns when its customers and employees really care about green energy or education programs. Understanding both where a company is best positioned to make an impact and which issues are most important to its stakeholders is critical.

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Topics: Corporate Citizenship, Community, Impact Investing, Investment Strategy

Developing and implementing your corporate citizenship strategy

Posted by on Oct 24, 2013 5:10:20 AM

webinar_Nov2013Corporate citizenship strategies are as unique as companies themselves; what works for one based on industry, priorities, and even geographic region may not work elsewhere. Developing a corporate citizenship strategy which is consistent with an overall corporate identity is one of the most important challenges for a citizenship professional. Confidence in your strategy and direction is a key part of making the difficult choices in your citizenship portfolio whether you choose to focus your efforts narrowly, or allow more flexibility. It's not easy to refuse a grantee applicant, an executive request for funding, or a volunteer opportunity that just doesn't fit your strategic goals, but in some cases saying 'no' can lead to some extremely positive results. Conversely, a more open policy could be just the thing to increase participation, excitement about being involved and greater employee satisfaction.

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Topics: Corporate Citizenship, Communication, Strategy

Avoiding a "Failure to Communicate"

Posted by on Sep 20, 2013 7:59:01 AM

webinar_Oct22013For corporate citizenship professionals, communication is a critical tool in executing strategy effectively. Whether it is the internal messages meant to mobilize employee volunteers or the external communications with stakeholders, what you say about your citizenship efforts and how you say those things can have a major impact on the effectiveness of the program. However, implementing strong communication often becomes complicated because citizenship departments may not have exclusive control over the distribution of the message. Due to the expansion of communication channels such as social media and the sometimes conflicting interests of internal departments, it is now even more essential to have a strategy and policy on who says what, where they say it, when the message is sent, and to whom it is meant to reach.

In a recent conversation with a leadership group, the subject of communication surfaced as a major pain point for citizenship departments for many reasons. For example, perhaps you have experienced a situation when the marketing team valued the speed of delivery over the process of review, or internal communications did not take the time to understand the business value of the programs and omits it entirely. Maybe what you view as colloquial language does not resonate or contains too much jargon to be effective. All of these complexities and conflicting interests can take up valuable time and energy.

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Topics: Corporate Citizenship, Communication, Strategy

Preparing for organizational change: A professional development guide

Posted by on Aug 21, 2013 6:11:55 AM

change-ahead-sign_300x220In an evolving economy, it is business as usual when you receive a memo announcing a merger, acquisition, or CEO change. While organizational change presents challenges to professionals in all areas of a company, these changes can be particularly challenging when you work in sustainability, corporate responsibility, and community involvement.

For corporate citizenship professionals, such changes can have direct impacts on your grantees, programs, and even philanthropic priorities. The field in general has gained stature, the social and business benefits of your programs are well-known and understood by the current leadership, but will the priorities remain the same? Will you have to off-ramp with a charity that you’ve worked with for years? When a CEO who supported your corporate citizenship efforts decides to take an opportunity elsewhere, or a merger forces two different priority lists to compete, what is a citizenship professional to do?

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Responsible Corporate Leadership, Change, Organizational

Supporting Education: Companies that invest in the future

Posted by on Jul 10, 2013 12:24:23 PM

In November 2009, President Barack Obama launched the Educate to Innovate initiative to move American students from the middle to the top of the pack in science and math achievement over the next decade. This campaign includes the efforts not only of the federal government, but also of leading companies, foundations, nonprofits, and science and engineering societies that have come forward to answer the president’s call for all hands on deck.

Few community investments have the potential to make as big a difference in the well-being of society and individual lives as supporting the education of young people. Education also happens to be a shared priority among a variety of stakeholder groups. As a result, many companies have identified this philanthropic area as an ideal balance of employee and community interest, an area where companies can make a big difference, and an issue of great importance to the future of business and society.

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Topics: STEM, Corporate Community Involvement, Education, Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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