Corporate Citizenship Perspectives

Allison Lee

Recent Posts

Conference 2011: Managing global corporate citizenship

Posted by Allison Lee on Apr 13, 2011 8:53:01 AM

Corporations are facing many challenges as they expand their corporate citizenship globally. In a break out session on the topic, panelists from companies that have a presence in several countries addressed the topic. They discussed the challenges and offered strategies and practices used by some major corporations.

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Topics: Corporate Citizenship

Conference 2011: Balancing brand and corporate citizenship

Posted by Allison Lee on Apr 12, 2011 11:13:37 AM

Many companies are currently struggling with how to successfully integrate their corporate citizenship initiatives with their branding and communication strategies. This session addressed the opportunities and challenges of this struggle. Facilitated by Mark Feldman, Principal and Managing Director of Cause Consulting, the panelists were:

  • Pat Pineda - group vice president, national philanthropy and the Toyota USA Foundation; Toyota Motor North America, Inc.
  • Jennifer Reynolds – senior manager; Adobe Systems Inc.
  • Helen Seibel – manager, Corporate Responsibility; AstraZeneca Canada

Each speaker described her company’s marketing slogan and how it exemplifies the company’s corporate citizenship.

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Topics: Corporate Citizenship

How will you celebrate International Corporate Philanthropy Day?

Posted by Allison Lee on Feb 23, 2011 5:00:55 AM

As companies become increasingly global, their corporate citizenship and community involvement follows suit. In celebration of this increased internationalism of corporate philanthropy, the Committee Encouraging Corporate Philanthropy is leading International Corporate Philanthropy Day on February 28. Celebrated on the fourth Monday in February every year, International Corporate Philanthropy Day is an opportunity for corporations to reflect on, and raise awareness of, the role of the private sector in society, as well as the business and social benefits of corporate community investment.

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Topics: Corporate Citizenship, Workplace Giving, Community Involvement, Philanthropy, Volunteer

Social Entrepreneurship for Dummies?

Posted by Allison Lee on Oct 12, 2010 5:01:44 AM

I came across a book the other day that I just had to pick up and peruse. Its title was “Social Entrepreneurship for Dummies”. My first thought was, “Wow, it’s nice to see that corporate citizenship is becoming mainstream enough that one aspect of it can be included in the For Dummies series!” The For Dummies series is known for its fun paperback introductions to various subjects, ranging from medieval history to personal finance. This book included what the series has become known for: cute graphics, icons, humorous text and plenty of bad jokes!

“Social Entrepreneurship for Dummies” begins by providing a basic definition for the term “social entrepreneur”: someone who uses business principles to address a social or environmental problem. This is true, but it’s often a lot more complicated than that. However, the authors address this by going into more detail in definitions and descriptions further along in the book.

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Topics: Corporate Citizenship

Boston College Center releases profile of today's corporate citizenship leaders

Posted by Allison Lee on Jun 28, 2010 7:12:28 AM

The U.S. director of corporate citizenship at National Grid holds a staff meeting with her regional direct reports. The vice president, corporate social responsibility, of Green Mountain Coffee Roasters takes a networking call with a colleague working on Capitol Hill. The charitable programs assistant at New Balance Athletic Shoe orders shoes for gift certificates, finalizes letters to nonprofit organizations, and sends out a few product donations. The corporate citizenship/giving specialist at Underwriters Laboratories researches volunteer opportunities for employees.

This is just a sampling of days in the lives of corporate citizenship professionals, part of the wide variety of work being done in the field. The Center’s newest report, the “Profile of the Profession 2010, Corporate citizenship leaders for today and tomorrow”, offers a snapshot of current corporate citizenship professionals and the work they do.

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Topics: Corporate Citizenship

2010 Conference: Measuring what matters

Posted by Allison Lee on Apr 21, 2010 11:21:11 AM

The conference session I participated in, Measuring What Matters: Finding the Business Value of Community Involvement Initiatives, was packed, standing-room only. Not surprising, given that this is a major pain point for a lot of corporate citizenship professionals. I was joined in this session by Bea Boccalandro, a Center Faculty member; Chris Montross, managing director, Community Relations, Aetna and vice president, Aetna Foundation; Jane Coen, global manager, Corporate Citizenship, Underwriters Laboratories.

We opened the session with an introduction to the Boston College Center’s Impact Measurement project, touching briefly on the current state of measurement. Then we provided a brief overview of the draft measurement framework coming from the project, followed by a drill-down into the specific steps of the framework. The company examples of how Aetna and Underwriters Laboratories completed each framework step were clearly illustrated by the session speakers and really brought the framework to life.

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Topics: Corporate Citizenship

Business stays the course on community involvement

Posted by Allison Lee on Jan 11, 2010 9:33:48 AM

Here at the Boston College Center for Corporate Citizenship, we recently conducted a survey which reveals that businesses have forged ahead with community involvement efforts as part of a continued commitment to corporate citizenship.

“Staying the Course - The 2009 Community Involvement Index” is a biennial survey of more than 300 North American companies in a variety of industries. It asks about companies’ community involvement programs, practices and management. Community involvement is the cornerstone of most companies’ commitment to corporate citizenship and the findings of this survey offer encouraging evidence that the foundation remains sound.

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Topics: Corporate Citizenship

Impact Measurement Project moving forward!

Posted by Allison Lee on Oct 1, 2009 8:58:40 AM

I am excited to write about an ongoing Center project focused on business impact measurement. This project is exploring methods whereby corporations can measure the business impact of their community involvement programs. I know that this particular type of measurement is a pain point for many companies.

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Topics: Corporate Citizenship

Community Involvement Index survey launched

Posted by Allison Lee on Sep 9, 2009 2:44:05 AM

This fall the Center is reviving its Community Involvement Index, which measures the current state of community involvement. More specifically, it looks at the strategy, financial investment, internal support, logistics and implementation of philanthropy and volunteerism programs. In short, the CI Index will give companies an overview of what their peers and competitors are doing in community involvement.

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Topics: Corporate Citizenship

New Standards of Excellence and Diagnostic Tool

Posted by Allison Lee on Apr 16, 2009 9:01:02 AM

Like the regulars at a local diner, companies now must be willing to try something different in changing times. Community involvement is still on the menu at the corporate citizenship café but the trans-fat is gone and the recipe is a little different.

This evolution has been a major focus of the Community Involvement Leadership Roundtable.

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Topics: Corporate Citizenship