Corporate Citizenship Perspectives

Achieving future business focus with 20/20 vision

Posted by Katherine V. Smith, Executive Director on Nov 5, 2014 4:55:00 PM
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"To reach a port, we must sail - sail, not tie at anchor - sail, not drift."
--Franklin D. Roosevelt

20/20 Vision: Future Business FocusThe way we approach corporate citizenship issues determines whether they will be challenges for our organizations, or whether they will be opportunities. A winning approach requires the cultivation of a clear vision, and the strategic setting of goals to achieve it. Without them, our corporate citizenship efforts will remain tied fast to their anchors, or drift aimlessly on the sea.

Bold visions and achievable goals are dynamic objectives, and can’t be realized without careful planning and informed implementation. That is why, every year, the Center gathers experts in the corporate citizenship field from around the world to tackle issues and share expertise at its International Corporate Citizenship Conference. This year, the Conference will be held on April 19-21st in Austin, Texas, and will be sponsored by Dell, whose own plan for corporate citizenship success—Legacy for Good—outlines their goals with 20/20 vision.

By attending the Conference, you’ll learn from the experts at Dell, as well as more than 600 other corporate citizenship leaders and thinkers from top companies including FedEx, UPS, The Travelers Companies, EY, State Street, Texas Instruments, and Wells Fargo during a two-and-a-half day program tailored specifically to those in our field. Unlike many events, the International Corporate Citizenship Conference admits only corporate citizenship practitioners and industry leaders to encourage the free flow of discussion and debate for more effective engagement and feedback.

Registration for the conference is now open. I hope you will join me and your peers for this unique opportunity designed especially for learning and networking. I promise that you’ll come away prepared to shape your company’s goals by building on your corporate values and leveraging the unique core competencies of your business, inspired to imagine what MORE might be possible.

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Topics: Corporate Citizenship, Vision, Network

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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