Effective corporate citizenship programs look not only at the social issues they seek to address, but also at the root causes of those issues, assessing environmental, social, and governance (ESG) issues both at the macro and micro levels simultaneously.
Trillions of dollars are invested in sustainability. But trillions are not. What gives?
This year's International Corporate Citizenship Conference demonstrated that good progress has been made for the sustainability investment case, but also that much has not changed in the past decade. Michael Dell, CEO of recently de-listed Dell, described that going private to attract business investors with a longer-term mindset was a strategic, sustainable investment decision.
First, the good news: Today’s corporate citizenship reports are more engaging, relevant, and are communicating the positive environmental, social, governance, and business value that companies are creating. A corporate citizenship report was once a nice to have; now approximately 93 percent of the Global 250 issue them.
Last month, the leaders of seven of the world’s largest economies came together for the G7 summit, and committed to ending reliance on fossil fuels by 2100. In concert with that goal, they pledged to reduce carbon emissions 40-70 percent below 2010 levels by 2050. While the practical details of how these reductions are to be achieved have yet to be outlined, the commitment is a strong signal of how climate change has risen to the forefront of the global environmental and geopolitical discussions. Now, according to Sir David King, the top climate change diplomat in the United Kingdom, we can expect a climate deal to be reached during November’s United Nations Climate Change Conference in Paris.
Choosing the most effective tactic to achieve your communication objective can be a challenge. How can you determine what strategy or tactic to employ?
Corporate citizenship is an enterprise-wide undertaking—not simply the responsibility of one person or a single department, so effective corporate citizenship practitioners must be master collaborators. For many, one of the most important internal relationships is the one they share with the communications and marketing department.
Business leaders are aware of the increasingly significant role that corporate citizenship can play in overall business strategy, and how—if effectively aligned—investments can improve performance.
According to the Center’s 2014 State of Corporate Citizenship study, the majority of executive respondents view corporate citizenship as a way to achieve strategic corporate goals and they expect its importance to increase in the future. In fact, for the first time in the decade that the Center has conducted the study, the majority of executives anticipate resources for every corporate citizenship dimension to increase over the next three years.
Warren Buffet tells a story about Charlie Munger that illustrates a great life lesson,
At the Boston College Center for Corporate Citizenship, we are privileged to spend our days working with corporations to help them achieve their environmental, social, and governance (ESG) objectives—objectives that—if successfully achieved—will make the world a better place. This purpose informs our mission, strategies, and goals. We try to make your hours efficient by doing some of the work for you.