According to a 2011 MIT Sloan School of Management study, 67 percent of global executives say that sustainability strategies are necessary to be competitive. As a global leader in the sporting goods industry, the adidas Group recently redesigned its sustainability journey into a “4Ps” model emphasizing people, product, planet, and partnership. Now, as part of its mature chemical management program, the company will screen and manage chemical input at the supplier level through a recent partnership with bluesign technologies, a company dedicated to sustainable movement within textile industries.
Corporate citizenship is not only a department in your company; it is more importantly the combination of how your company exercises its rights, privileges, obligations, and responsibilities—throughout all of its operations. What is the ecosystem of value that it creates for its stakeholders and for society?
Topics: Business Perspectives
A crucial aspect of corporate citizenship is the ability and desire to engage your company’s employees. Implementing volunteer, giving, and other “responsible” programs help to not only enhance your company’s reputation image, but more importantly, the loyalty of your employees. In our September webinar, we will explore the ways in which companies can most effectively execute these efforts: by aligning them with their overall corporate strategy.
According to Gallup’s State of the American Workforce report, 70% of the American workforce is “not engaged” or “actively disengaged” with their work. These employees are more likely to be emotionally disconnected from their workplace and less likely to be productive as a whole. Additionally, many American workers do not feel that they understand their company’s brand promise and brand differentiation, meaning they are unable to effectively communicate this to customers, or become more connected to the company themselves. This inability to articulate the goals and vision of one’s company can only add to the likelihood of disengagement by employees in their daily work.
As a global education company and one of the world’s leading providers of pre-K-12 education content and services, Houghton Mifflin Harcourt (HMH) has an extended tradition of fostering education through partnerships with local organizations. At the heart of each initiative is the company’s mission – to change people’s lives by fostering passionate, curious learners.
In America, heart disease  is the #1 killer, taking more lives each year than all cancers combined. And although diseaseprevalence is similar across genders and ethnicities, awareness of risk factors and disparity in treatment rates are not. Close the Gap, a Boston Scientific educational initiative, was established in 2006 to address disparities in cardiovascular care for the underserved patient populations of women, African Americans, and Hispanic/Latino Americans. Initially focused solely on cardiovascular health, Close the Gap recently expanded its mission to address healthcare disparities that exist in other disease states, including asthma, colon cancer and pancreatic cancer.[2-5]
"Someone's sitting in the shade today because someone else planted a tree long time ago" - Warren Buffett
Last week I was reading a whitepaper from MFS Investment Management about the benefits of investing on a longer horizon.
Corporate citizenship leaders, take note. There is more and more being written about the need for investors to take a longer view. This perspective presents a potential opportunity for companies that are willing to make longer-term investments in environmental, social, and governance dimensions of their businesses to improve their operating environments so that they can sustain positive returns for the longer term.
Synopsys Inc., a leading innovator in the global electronics market, empowers employees to organize and participate in volunteer projects that match their individual interests and giving priorities. Through its Synopsys Shares program, the company maximizes its positive societal impact while supporting the diverse passions of its employees by granting them the flexibility to choose activities that closely align with their values and the needs of the local community. Megan McDow, community affairs manager, answered a few questions about the program.
Want to increase the effectiveness of your corporate citizenship? One of your first steps should be to determine what is most important to the company. However, deciding upon the specific matters which most closely align with the company’s vision can be daunting. Fortunately, a process exists to aid in making this determination: materiality.
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog: