Corporate Citizenship Blog

80 / 20: How Small Corporate Citizenship Teams Make a Big Impact

Posted by Stewart Rassier on Mar 17, 2015 3:14:53 PM

Networks_20150317Do you know the Italian economist Vilfredo Pareto? Probably not, but you may know or at least experience his principle, the Pareto Principle—better known as the 80-20 Rule

The Pareto principle states that approximately 80 percent of effects happen because of 20 percent of the causes. Malcolm Gladwell speaks about the Pareto Principle, referring to it as "The Law of the Few" in his book, The Tipping Point.  

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Topics: Corporate Citizenship, Professional Development

How to build an effective CSR strategy: Insight from Center members

Posted by Colleen Olphert, Director, Membership and Member Services on Mar 9, 2015 3:39:00 PM

Corporate-Citizenship-StratgeySnow is on our minds here in Boston, 102 inches of it to be exact. We are ready for a spring thaw. Even the best laid plans have had their challenges this winter. During a recent conversation, a local member company mentioned that they even felt their corporate citizenship strategy was frozen in place. They had been making progress, but things just seemed to slow down once the snow set in. They wanted to know: How do other companies thaw out their corporate citizenship strategy each year? How do they keep it from getting frozen in the first place? For answers, I turned to members of the Center’s Professional Services Sustainability Roundtable and Community Involvement Roundtable. The Center has more than 400 companies representing 21 industries and a large range of company sizes, but the advice these corporate leaders gave regarding strategy was extremely consistent. 

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Topics: Corporate Citizenship, CSR, Corporate Communication Strategy

New Corporate Citizen Magazine offers audacious goals set and achieved with 20/20 vision

Posted by Katherine V. Smith on Mar 4, 2015 2:20:00 PM

“Those who do not have power over the story that dominates their lives — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change — truly are powerless, because they cannot think new thoughts.” - Salman Rushdie, author 

The-Corporate-Citizenship-MagazineAt our upcoming conference, we will convene some of the greatest minds in CSR to create a blueprint for designing compelling corporate citizenship goals with 20/20 vision. When you attend, you'll hear from leaders including Dell Chairman and CEO Michael Dell, management practice advisor and MIT professor Don Sull, and futurist Alexis Madrigal to spur your thinking about how to work smarter, see further, and maximize opportunities. Each speaker brings a unique perspective to help you think differently and achieve your vision. 

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Topics: Business Perspectives, Corporate Citizenship, Management Practices

Cast Your Vote in Boston College’s 2015 International Corporate Citizenship Film Festival

Posted by Patricia MacKenzie on Mar 4, 2015 10:22:00 AM

2015 International Corporate Citizenship Film FestivalVoting is now underway for Boston College’s seventh annual International Corporate Citizenship Film Festival, sponsored by BBVA Compass. Each year, the Festival provides companies with an opportunity to demonstrate their successes in corporate citizenship. Fifty-six entries have been submitted by organizations from a variety of industries and regions, showcasing the profound impact companies can have in communities around the world.
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Topics: Corporate Citizenship, Conference, Employee Engagement, Corporate Communication Strategy

February Corporate Citizenship Highlights

Posted by Patricia MacKenzie on Feb 27, 2015 12:49:29 PM

TrendingTopic_20150227The 2014 State of Corporate Citizenship shows that executives are finding more value in corporate citizenship than ever before. This support is imperative to the success of CSR initiatives. Corporate citizenship professionals are increasingly expected to quantitatively demonstrate the impacts of their programs to measure the results of company investments in both the business and social arenas. By evaluating and measuring their programs, corporate citizenship professionals can establish the value of their efforts and obtain the data necessary to continually improve programs—and also gain executive buy-in.

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Topics: Corporate Citizenship, Professional Development, Conference, Research, Management Practices

Twitter Chat: CSR and Digital Communications

Posted by Patricia MacKenzie on Feb 26, 2015 8:54:00 AM

CSR and Digital Communications Twitter ChatThis week the Center participated in a live discussion on Twitter with our friends from Dell, @Dell4Good, moderated by Susan McPherson, @susanmcp1. During the one hour chat, we explored CSR marketing in the digital era and provided insight regarding the integration of CSR into a broader business and communications strategy. The online event was a massive success with over 499+ tweets, equaling a total audience of over 1 million twitter followers. Want to engage in our next Twitter chat? Follow @BCCCC for updated information and CSR industry news. Below are some of the discussion highlights:
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Topics: Corporate Citizenship, CSR, Conference, Corporate Communication Strategy, Boston College Center for Corporate Citizenship

Informing change: How Nielsen Uses Data for Social Good

Posted by Colleen Olphert, Director, Membership and Member Services on Feb 20, 2015 12:13:00 PM

Nielsen Uses Data for Social GoodEnvironmental, social, and governance (ESG) programs are only as strong as the data they are built on. Tweet: #Environmental, #social, and #governance (ESG) programs are only as strong as the data they are built on. http://bit.ly/1LjhmfXThat’s why the most effective corporate citizenship professionals consistently gather, evaluate, and measure all available data to create initiatives that are tied to business strategy and leverage the skills and expertise of their colleagues. They set daring goals complete with milestones and targets. They are aware of all affected stakeholders and know how to reach them. They know what resources are available and which are needed for success. They continually assess, modify, and improve their efforts based on the most recent data to achieve the most business and social value possible.

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Topics: Corporate Citizenship, Corporate Philanthropy, Community Involvement, Management Practices

CSR and social media: how to amplify your communication efforts

Posted by Patricia MacKenzie on Feb 17, 2015 10:05:00 AM

Blog-CSR-and-SocialMediaWhat is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels? A lot of work goes into planning, executing, and communicating CSR campaigns both internally and externally. The key to doing so successfully is understanding the WHY when integrating social into your communication efforts. Our research at the Boston College Center for Corporate Citizenship has shown that CSR efforts are receiving increased corporate investment, and are contributing to company success. This means, as a corporate citizenship professional, you'll have more stories to tell and an increased opportunity to engage your audience in creative ways through technology.
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Topics: Corporate Citizenship, Employee Engagement, Corporate Communication Strategy

3 Questions and ACTIONS for envisioning a Better Corporate Citizenship Strategy

Posted by Stewart Rassier on Feb 9, 2015 1:10:01 PM

Surfer“Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly,” wrote Jason Fried and David Hansson, founders of internet company 37 Signals, when asked to describe their approach to strategy.

As you scan the corporate citizenship ocean, what big waves do you see? Below, I have sketched out three questions and actions to help identify your company’s big corporate citizenship “waves.”
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Topics: Corporate Citizenship, CSR

Get to ‘better’. How using data drives success in corporate citizenship.

Posted by Katherine V. Smith on Feb 5, 2015 2:14:00 PM

“In God we trust. All others bring data”
―W. Edwards Deming

Data Drives Corporate CitizenshipThrough corporate citizenship, we can improve our companies—and our world.  But how do others know what we are doing?

We can create a healthier planet through more sustainable operations and green innovations. We can foster a society that welcomes the contributions of all of its members and works to ensure the health and safety of its communities. We can drive financial performance. How do we know we’re getting to “better”? We set goals and report on progress towards them.

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Topics: Business Perspectives, Corporate Citizenship, Corporate Communication Strategy

About Us

Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and professional development. Our blog is a place to exchange ideas and learn about corporate citizenship.

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