Corporate Citizenship Blog

February Corporate Citizenship Highlights

Posted by Patricia MacKenzie on Feb 27, 2015 12:49:29 PM

TrendingTopic_20150227The 2014 State of Corporate Citizenship shows that executives are finding more value in corporate citizenship than ever before. This support is imperative to the success of CSR initiatives. Corporate citizenship professionals are increasingly expected to quantitatively demonstrate the impacts of their programs to measure the results of company investments in both the business and social arenas. By evaluating and measuring their programs, corporate citizenship professionals can establish the value of their efforts and obtain the data necessary to continually improve programs—and also gain executive buy-in.

Read More

Topics: Corporate Citizenship, Professional Development, Conference, Research, Management Practices

Twitter Chat: CSR and Digital Communications

Posted by Patricia MacKenzie on Feb 26, 2015 8:54:00 AM

CSRChatThis week the Center participated in a live discussion on Twitter with our friends from Dell, @Dell4Good, moderated by Susan McPherson, @susanmcp1. During the one hour chat, we explored CSR marketing in the digital era and provided insight regarding the integration of CSR into a broader business and communications strategy. The online event was a massive success with over 499+ tweets, equaling a total audience of over 1 million twitter followers. Want to engage in our next Twitter chat? Follow @BCCCC for updated information and CSR industry news. Below are some of the discussion highlights:
Read More

Topics: Corporate Citizenship, CSR, Conference, Corporate Communication Strategy, Boston College Center for Corporate Citizenship

Informing change: How Nielsen Uses Data for Social Good

Posted by Colleen Olphert, Director, Membership and Member Services on Feb 20, 2015 12:13:43 PM

nielsenvideoEnvironmental, social, and governance (ESG) programs are only as strong as the data they are built on. Tweet: #Environmental, #social, and #governance (ESG) programs are only as strong as the data they are built on. http://bit.ly/1LjhmfXThat’s why the most effective corporate citizenship professionals consistently gather, evaluate, and measure all available data to create initiatives that are tied to business strategy and leverage the skills and expertise of their colleagues. They set daring goals complete with milestones and targets. They are aware of all affected stakeholders and know how to reach them. They know what resources are available and which are needed for success. They continually assess, modify, and improve their efforts based on the most recent data to achieve the most business and social value possible.

Read More

Topics: Corporate Citizenship, Corporate Philanthropy, Community Involvement, Management Practices

CSR and social media: how to amplify your communication efforts

Posted by Patricia MacKenzie on Feb 17, 2015 10:05:00 AM

Blog-CSR-and-SocialMediaWhat is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels? A lot of work goes into planning, executing, and communicating CSR campaigns both internally and externally. The key to doing so successfully is understanding the WHY when integrating social into your communication efforts. Our research at the Boston College Center for Corporate Citizenship has shown that CSR efforts are receiving increased corporate investment, and are contributing to company success. This means, as a corporate citizenship professional, you'll have more stories to tell and an increased opportunity to engage your audience in creative ways through technology.
Read More

Topics: Corporate Citizenship, Employee Engagement, Corporate Communication Strategy

3 Questions and ACTIONS for envisioning a Better Corporate Citizenship Strategy

Posted by Stewart Rassier on Feb 9, 2015 1:10:01 PM

Surfer“Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly,” wrote Jason Fried and David Hansson, founders of internet company 37 Signals, when asked to describe their approach to strategy.

As you scan the corporate citizenship ocean, what big waves do you see? Below, I have sketched out three questions and actions to help identify your company’s big corporate citizenship “waves.”
Read More

Topics: Corporate Citizenship, CSR

Get to ‘better’. How using data drives success in corporate citizenship.

Posted by Katherine V. Smith on Feb 5, 2015 2:14:00 PM

“In God we trust. All others bring data”
―W. Edwards Deming

Measurement_20150205Through corporate citizenship, we can improve our companies—and our world.  But how do others know what we are doing?

We can create a healthier planet through more sustainable operations and green innovations. We can foster a society that welcomes the contributions of all of its members and works to ensure the health and safety of its communities. We can drive financial performance. How do we know we’re getting to “better”? We set goals and report on progress towards them.

Read More

Topics: Business Perspectives, Corporate Citizenship, Corporate Communication Strategy

January Corporate Citizenship Highlights

Posted by Patricia MacKenzie on Jan 30, 2015 4:20:00 PM

EnvironmentIn January, policy makers, government agencies, and companies took advantage of the New Year spirit by recommitting to goals, setting targets, and measuring results in the environmental arena. Earlier this month, the Obama administration built on 2014’s advances in climate change policy—an effort the President reaffirmed during his 2015 State of the Union address— with a plan to limit methane emissions and the announcement of a federal “model rule” for states that don’t file carbon-cutting plans. In Canada, Ontario got closer to revealing its plan for carbon-pricing, and plans to unveil its strategy later this year.

Read More

Dell Sets Goals to Achieve a Legacy of Good

Posted by Katherine V. Smith on Jan 26, 2015 3:12:00 PM

DellMemberSpotLightThe following originally appeared in the most recent issue of The Corporate Citizen, the Center’s magazine, and outlines Dell’s Legacy for Good Plan, a set of corporate citizenship goals for the year 2020. Come to the Center’s 2015 International Corporate Citizenship Conference to learn more about this ambitious program from Dell, the event’s convening sponsor.

In May 2014, Secretary of State John Kerry addressed Boston College’s graduating class and urged them to meet the threat of climate change head-on. His challenge to the next generation of leaders echoed his recent call to action to diplomats across the world, urging them to elevate the environment in everything they do and work together to adopt a new, ambitious environmental agreement by 2020.

Read More

Topics: Corporate Citizenship, Environment, Environmental Sustainability, Sustainability, Environmental Stewardship

3 ways to cut carbon: creative lessons in corporate citizenship

Posted by Colleen Olphert, Director, Membership and Member Services on Jan 21, 2015 3:12:08 PM

windmillIs cutting carbon part of your future business focus? It’s certainly on the minds of many these days:
Read More

Topics: Corporate Citizenship, Environment, Environmental Sustainability, Sustainability

Fostering a more promising and productive future through mentorship programs

Posted by Stewart Rassier on Jan 19, 2015 9:00:00 AM

Mentoring-079109-editedIn 1897, Andrew Carnegie, the industrialist credited with leading the enormous expansion of the American steel industry, appointed the 35-year-old Charles M. Schwab as his successor as president of Carnegie Steel. Schwab had started as a low level engineer at the company and first impressed Carnegie with his talents as a pianist at a party. This jump-started a close mentoring relationship between the two, and in a relatively brief period of time, Schwab was groomed to follow Carnegie as head of the company. Schwab’s business success even after he left Carnegie Steel is largely credited to Carnegie’s interest in his high-potential protégé.
Read More

Topics: Corporate Citizenship, CSR, Community Involvement, Corporate Volunteerism

About Us

Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and professional development. Our blog is a place to exchange ideas and learn about corporate citizenship.

Subscribe to our Blog

Subscribe to this feed by using Live Bookmarks