Philanthropy and community engagement have become integral parts of business, but there are many ways and means by which companies can organize and manage such efforts. For some companies, foundations offer a convenient mechanism to oversee social investments, while others may choose to give solely from within a corporate giving platform. We know that society’s expectations of firms are high and there are therefore many reasons a company may decide to give, including:
With submissions from 58 companies and more than 40,000 individuals casting votes, this year’s International Corporate Citizenship Film Festival attracted an enormous amount of attention to stories of successful corporate citizenship programs. Now the voting has closed and the results are in. Each finalist video, based on popular vote, offers a unique perspective, touching on important issues within both the CSR field and our communities. The final winner, chosen by a panel of industry judges, will be announced on Sunday, April 19th at the 2015 International Corporate Citizenship Conference in Austin, TX.
Do you know the Italian economist Vilfredo Pareto? Probably not, but you may know or at least experience his principle, the Pareto Principle—better known as the 80-20 Rule.
The Pareto principle states that approximately 80 percent of effects happen because of 20 percent of the causes. Malcolm Gladwell speaks about the Pareto Principle, referring to it as "The Law of the Few" in his book, The Tipping Point.
Snow is on our minds here in Boston, 102 inches of it to be exact. We are ready for a spring thaw. Even the best laid plans have had their challenges this winter. During a recent conversation, a local member company mentioned that they even felt their corporate citizenship strategy was frozen in place. They had been making progress, but things just seemed to slow down once the snow set in. They wanted to know: How do other companies thaw out their corporate citizenship strategy each year? How do they keep it from getting frozen in the first place? For answers, I turned to members of the Center’s Professional Services Sustainability Roundtable and Community Involvement Roundtable. The Center has more than 400 companies representing 21 industries and a large range of company sizes, but the advice these corporate leaders gave regarding strategy was extremely consistent.
“Those who do not have power over the story that dominates their lives — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change — truly are powerless, because they cannot think new thoughts.” - Salman Rushdie, author
At our upcoming conference, we will convene some of the greatest minds in CSR to create a blueprint for designing compelling corporate citizenship goals with 20/20 vision. When you attend, you'll hear from leaders including Dell Chairman and CEO Michael Dell, management practice advisor and MIT professor Don Sull, and futurist Alexis Madrigal to spur your thinking about how to work smarter, see further, and maximize opportunities. Each speaker brings a unique perspective to help you think differently and achieve your vision.
The 2014 State of Corporate Citizenship shows that executives are finding more value in corporate citizenship than ever before. This support is imperative to the success of CSR initiatives. Corporate citizenship professionals are increasingly expected to quantitatively demonstrate the impacts of their programs to measure the results of company investments in both the business and social arenas. By evaluating and measuring their programs, corporate citizenship professionals can establish the value of their efforts and obtain the data necessary to continually improve programs—and also gain executive buy-in.
Environmental, social, and governance (ESG) programs are only as strong as the data they are built on. That’s why the most effective corporate citizenship professionals consistently gather, evaluate, and measure all available data to create initiatives that are tied to business strategy and leverage the skills and expertise of their colleagues. They set daring goals complete with milestones and targets. They are aware of all affected stakeholders and know how to reach them. They know what resources are available and which are needed for success. They continually assess, modify, and improve their efforts based on the most recent data to achieve the most business and social value possible.