Corporate Citizenship Blog

6 Steps to Being a Better Corporate Citizenship Partner

Posted by Stewart Rassier on Nov 20, 2014 9:30:00 AM

Leaveraging-Corporate-Citizenship-PartnershipsCreating public-private partnerships in corporate citizenship is rarely easy. Scorecards, conference calls, memoranda of understanding, and that’s before you’ve even begun the actual project. So why are CSR professionals seeking more partners, further collaboration, and more strategic alignment?

One of the biggest reasons is because stakeholders, especially consumers, are noticing who your partners are and examining the details of your work together. A 2010 Nonprofit Marketing Trend Tracker survey found that 60 percent of respondents indicated that they actively seek partnership details before supporting a cause and 75 percent of American consumers reported that they wanted to hear about the results of a corporate citizenship partnership, including the effect on the social issue or money raised for the cause.Tweet: A 2010 survey found that 60% of respondents indicated that they actively seek #partnership details before supporting a cause

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Topics: Corporate Citizenship, Professional Development, Partnerships, Community Involvement

Trends in Corporate Giving: Building Nonprofit Capacity

Posted by Stewart Rassier on Nov 19, 2014 12:58:55 PM

Trends-in-Corporate-GivingThe nonprofit sector is a powerful force in the U.S. economy. According to the Center for Civil Society Studies at Johns Hopkins University, more than 70 million people work and volunteer in the nonprofit sector. Nonprofits employ more people than every other sector except retail and manufacturing, and their revenue accounts for nearly 10 percent of the U.S. GDP.[1] As a result, recipients and funders alike have a serious stake in a nonprofit’s ability to reach the best possible decisions, work effectively, and sustain itself over time. Nonprofits are vitally important to the health and wellbeing of the United States as we know it.

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Topics: Corporate Citizenship, Workplace Giving, Corporate Philanthropy, Corporate Volunteerism

Presenting Corporate Citizenship…

Posted by Nancy R. Dunbar, PhD on Nov 7, 2014 1:26:00 PM

Corporate-Citizenship-CommunicationsWhy do we invite speakers to address audiences for important occasions? Wouldn’t it be more efficient to communicate ideas in print?

If you were going to learn about an important initiative of your firm, would you prefer to receive a memo or to hear the news from a person? Why?

When you prepare a presentation outlining a corporate citizenship effort, how much time do you spend thinking about your delivery? Your voice? Your nonverbal communication? Your language? Your organization? Or do you think mostly about your message – the ideas, the “content”?

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Topics: Corporate Citizenship, Corporate Communication Strategy

Achieving future business focus with 20/20 vision

Posted by Katherine V. Smith on Nov 5, 2014 4:55:00 PM

"To reach a port, we must sail - sail, not tie at anchor - sail, not drift."
--Franklin D. Roosevelt

2020visionBoxThe way we approach corporate citizenship issues determines whether they will be challenges for our organizations, or whether they will be opportunities. A winning approach requires the cultivation of a clear vision, and the strategic setting of goals to achieve it. Without them, our corporate citizenship efforts will remain tied fast to their anchors, or drift aimlessly on the sea.

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Topics: Business Perspectives, Corporate Citizenship, Professional Development, CSR

Encouraging Employee Engagement Across the Spectrum

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 4, 2014 4:10:18 PM

Encouraging Engagement across the SpectrumEarlier this month I was in Denver with the Center’s Community Involvement Roundtable. As always, it was a dynamic two days filled with animated discussion, shared challenges, and best practices. Much of our focus for this recent meeting was engaging employees across the professional spectrum, from new hires to pre–retirees, though the conversation extended to retirees as well. This focus on employee engagement is not surprising, as the majority of executives surveyed in the Center’s forthcoming 2014 State of Corporate Citizenship study reported that recruiting and retaining employees are important business goals that are aided by the contribution of corporate citizenship.

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Topics: Corporate Citizenship, Membership, Community Involvement, Employee Engagement

October Corporate Citizenship Highlights

Posted by Patricia MacKenzie on Oct 30, 2014 3:38:00 PM

As corporations work to stay on the cutting edge of corporate citizenship practice, business leaders are becoming increasingly aware of the role that company citizenship plays in overall business strategy, and how—if effectively aligned—environmental, social, and governance dimensions can result in increased performance. The forthcoming 2014 State of Corporate Citizenship study reports that executives whose companies integrated corporate citizenship programs with their overall business strategy and were more likely to report success than those whose companies considered it an add-on activity.
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Topics: Corporate Citizenship, Environment, CSR, Business Ethics

The Management and Execution of Global Citizenship

Posted by Elizabeth Rogers on Oct 23, 2014 3:34:00 PM

The world has never been so small, nor the issues facing it so far-reaching. Last month, the United Nations convened a general assembly to discuss the broad range of issues facing the world, including climate change, health, and security. In his closing speech, Sam Kutesa, President of the UNGA 69 stressed the need for “financial resources, capacity building, and technology development and transfer” from all global leaders and partners.
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Topics: Corporate Citizenship, CSR

Top Tips for your Next Corporate Citizenship Speaking Engagement

Posted by Stewart Rassier on Oct 15, 2014 3:31:00 PM

Microphone2 (1)
It is two hours before I speak to the National Hispanic Corporate Council on how to connect citizenship to corporate communications - and I'm sick to my stomach. There is no need for alarm. I speak in public often, and for better or for worse, this always seems to happen. Apparently, it's just nerves. No amount of preparation seems to calm my nerves, but it did get me thinking, what am I doing that is working? What could I do to improve my public speaking?
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Topics: Corporate Citizenship, Professional Development, CSR, Corporate Communication Strategy

NetSuite Donates Time and Talent to Help Nonprofits Succeed

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 10, 2014 2:24:00 PM at the Center, we see countless examples of companies doing good work in their communities, with their employees, and for the environment. Any effort that delivers both business and social value is worthwhile, but it’s especially exciting when companies use their unique skill sets to create positive change.
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Topics: Corporate Citizenship, Membership

The genius of corporate citizenship

Posted by Katherine V. Smith on Oct 3, 2014 4:06:00 PM


At the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 6th biennial study of executive perspectives about corporate citizenship. The 2014 State of Corporate Citizenship is a snapshot of how executives in large companies think about their companies’ environmental, social, and governance (ESG) investments.

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Topics: Business Perspectives

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and professional development. Our blog is a place to exchange ideas and learn about corporate citizenship.

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